Riot Games

Chinese live-streaming platform Huya has acquired rights for the League of Legends esports organisation’s North American Championship Series and European Championship.

Games publisher Riot Games and agency Redd+E have agreed a deal to distribute media rights for the inaugural 2020 Pacific Championship Series in Southeast Asia, Taiwan, Hong Kong and Macau.

Riot Games, the esports event organiser and video game developer, is moving closer to securing its first-ever presenting sponsor for the League of Legends European Championship (LEC)

Esports showpiece the League of Legends World Championship will return to China next year, with Shanghai Stadium named as host

Unilever-owned male grooming brand Axe has signed as a multi-year partner of League of Legends Esports’ global events – the Mid-Season Invitational, World Championship, and All-Star Event.

Online battle arena video game League of Legends has signed Chinese Mobile Phone producer Oppo as its first Official Smartphone Partner

Luxury goods brand Louis Vuitton has signed a partnership deal with video games publisher Riot Games for its League of Legends esports platform

Callum McCarthy looks at the various ways in which lesser-known European host cities are benefiting from staging a variety of international esports competitions.

PSG and Schalke pioneer football club involvement in esports PSG targeting Asian youth, Schalke broadening European brand Both clubs believe gaming is the future of entertainment