Riot Games
Riot Games offers banner advertising during LoL matches
Esports publisher Riot Games will offer arena banners as an asset for sponsors of its League of Legends series for the first time
Online tournaments keep Southeast Asian esports revenues flowing during pandemic
Chris Tran, head of esports in Southeast Asia for League of Legends publisher Riot Games, and Mark Chew, managing director of marketing agency Reddentes Sports, spoke to SportBusiness earlier this month…
‘Undervalued’ Southeast Asian esports properties battle on amid Covid-19
Chris Tran, head of esports in Southeast Asia for League of Legends publisher Riot Games, and Mark Chew, managing director of marketing agency Reddentes Sports, spoke to SportBusiness about the pandemic's impact, how more broadcasters are considering esports content, and said esports remains undervalued in the region.
Riot Games removes bloody imagery from game to placate sponsors
Esports tournaments featuring game developer Riot Games' new title Valorant will be required to remove graphic bloody images from gameplay
DreamHack, Riot and Telia unite for Northern LoL Championship
Esports organisation DreamHack, video game developer Riot Games and telecoms operator Telia have teamed up to launch a Northern European arm of the League of Legends Championship
Riot Games: Exclusive country-by-country rights sales don’t suit esports
Sport’s traditional model of the exclusive territory-by-territory sale of media rights is not one that fits esports, according to a leading executive from Riot Games, the esports event organiser and v…
“We will not accept putting our content behind a paywall” | Jamie Lewin, Riot Games
Media rights are the fastest-growing revenue stream in esports – particularly in Asia – but, according to Riot Games’ head of strategic partnerships Jamie Lewin, they’re still a secondary target for game publishers. Kelvin Tan reports.
February sporting events in China cancelled or under threat due to coronavirus
Several major sporting events in China and Asia have been postponed, cancelled, or under threat due to the coronavirus outbreak
Call of Duty signs multiple sponsors for new league, League of Legends adds KitKat
The Activision Blizzard-owned Call of Duty League has added several sponsors ahead of its inaugural season
League of Legends Championship Series extends Red Bull deal, partners with Alienware
Riot Games' League of Legends Championship Series, whose 2020 season began on January 25, has announced an extension of its partnership with energy drink Red Bull and a new deal with Dell PC gaming brand…
League of Legends Championship Series lands Bud Light as beer sponsor
US beer brand Bud Light has agreed a deal to sponsor the League of Legends Championship Series (LCS)
Fnatic hires former Riot executive to lead India operations
UK-based esports organisation Fnatic has hired Nimish Raut to lead its work in India.
The afkgaming
China’s Huya to stream League of Legends tournaments
Chinese live-streaming platform Huya has acquired rights for the League of Legends esports organisation’s North American Championship Series and European Championship.
Riot Games and Redd+E to distribute LoL Pacific Championship Series media rights
Games publisher Riot Games and agency Redd+E have agreed a deal to distribute media rights for the inaugural 2020 Pacific Championship Series in Southeast Asia, Taiwan, Hong Kong and Macau.
Riot Games in talks over first LEC presenting sponsor
Riot Games, the esports event organiser and video game developer, is moving closer to securing its first-ever presenting sponsor for the League of Legends European Championship (LEC)
Shanghai to host 2020 League of Legends World Championship
Esports showpiece the League of Legends World Championship will return to China next year, with Shanghai Stadium named as host
Axe signs League of Legends partnership, deal brokered by CAA Sports
Unilever-owned male grooming brand Axe has signed as a multi-year partner of League of Legends Esports’ global events – the Mid-Season Invitational, World Championship, and All-Star Event.
Oppo enters esports with 5-year League of Legends deal
Online battle arena video game League of Legends has signed Chinese Mobile Phone producer Oppo as its first Official Smartphone Partner