Red Bull

Motorsport
Sponsorship & Marketing

The title rights to the Red Bull-owned Formula 1 team formerly known as AlphaTauri have been acquired by digital and mobile payment network Visa and fellow financial services company Cash App
Motorsport
Governance

Japanese automotive manufacturer Honda has entered into a works partnership with Formula 1 team Aston Martin Racing, with the deal to begin from the 2026 season when new F1 power unit regulations come…
Motorsport
Finance & Law

Franz Tost, team principal at Formula 1’s Scuderia AlphaTauri, has dismissed reports that energy drinks company Red Bull is looking to sell the team, while XMTrading has agreed a deal to sponsor the t…
Multiple Sports
Sponsorship & Marketing

Kelly Burgett and Alex Drymonakos, who previously worked in the analytics and marketing departments at energy drinks giant Red Bull, have announced the launch of Audience Labs, a new “insights-driven” spo…
Football
Industry Moves

Oliver Mintzlaff has stepped down as chief executive and chairman of German Bundesliga football club RB Leipzig to become one of three chief executives at energy drinks giant Red Bull
Motorsport
Governance

German automotive brand Porsche has announced today (Friday) that talks with Red Bull over a possible entry into Formula 1 have come to an end
Multiple Sports
Media

DAZN, the OTT subscription broadcaster, has signed a distribution deal with Red Bull Media House to carry the Red Bull TV linear channel on its platform globally
Motorsport
Media

Amazon-owned online streaming platform Twitch will show this Sunday's MotoGP Spanish Grand Prix live
Motorsport
Sponsorship & Marketing

The Formula 1 Miami Grand Prix has secured a multiyear founding partnership with Austrian energy drink brand Red Bull
Electric Scooter Racing
Industry Moves

Sharon Fuller has stepped down from her role as global head of central content creation at Red Bull to start a new position as chief content officer for the eSkootr Championship (eSC), the world’s first r…
Motorsport
Industry Moves

A new Munich-based commercial entity has been established to promote and manage the commercial aspects of the FIA World Rallycross Championship with Arne Dirks, previously managing director of German basketball’s B…
Motorsport
Sponsorship & Marketing

Dorna Sports, series rights-holder and promoter of MotoGP, has signed up Red Bull as title sponsor of its Australian Grand Prix
Governance

Head of Commercial, Partnership Development Formula 1, Global Head of Central Content Creation Red Bull, Chair Rugby League World Cup 2021, Senior Campaign Manager (Europe) DAZN, Global People Director Sail GP, Founder/Chair and Managing Director Kinsey Sears
Cricket
Events

London-based investor Lindsell Train has increased stakes in sports and entertainment companies including Manchester United, Disney and World Wrestling Entertainment - Financial Times
Rugby Union
Sponsorship & Marketing

English rugby’s governing body, the Rugby Football Union, has added energy drink Red Bull to its sponsorship portfolio.
Motorsport
Sponsorship & Marketing

The Toro Rosso Formula 1 team, the junior outfit of Red Bull Racing, has formally completed its rebrand, becoming Scuderia AlphaTauri
Motorsport
Industry Moves

Extreme E, the new electric off-road SUV racing series scheduled to launch in 2021, has recruited Red Bull executives Kester Wilkinson and Nina Dreier as events manager and marketing manager, respectively
Motorsport
Governance

Japanese automotive manufacturer Honda will continue to supply Formula 1 engines until at least the end of the 2021 season after agreeing extended deals with Red Bull and Toro Rosso