Red Bull Racing
Visa and Cash App replace AlphaTauri as Red Bull-owned F1 team title sponsor
The title rights to the Red Bull-owned Formula 1 team formerly known as AlphaTauri have been acquired by digital and mobile payment network Visa and fellow financial services company Cash App
EXCLUSIVE: Red Bull Racing in JP Morgan Chase sponsorship talks
Formula 1 team Red Bull Racing is in advanced negotiations with international financial services company JP Morgan Chase about a sponsorship agreement, SportBusiness can reveal
PE firm Arctos invests in Aston Martin F1, Red Bull renews TAG sponsorship
US private equity firm Arctos Partners has invested in the Aston Martin F1 team with Canadian billionaire Lawrence Stroll selling a minority stake
Red Bull Racing and Bacardi place focus on Perez-linked Patrón brand in new deal
Red Bull Racing has opened up a new sponsorship category in an agreement with drinks company Bacardi
Heineken furthers F1 presence with Red Bull Racing and Verstappen tie-up
Red Bull Racing has added beer brand Heineken to its sponsorship portfolio in a global deal that focuses on alcohol-free brand Heineken 0
Mercedes signs Snapdragon and G42, Red Bull Racing secures Built For Athletes
The Mercedes Formula 1 team has signed multi-year sponsorship agreements with Qualcomm Technologies and G42, while Red Bull Racing has agreed a deal with fitness brand Built for Athletes
Ford’s F1 return with Red Bull Racing driven by technology, marketing focus
US automotive manufacturer Ford will return to Formula 1 for the first time in more than two decades after entering into a long-term strategic technical partnership with Red Bull Racing
EA Sports lands Max Verstappen endorsement deal
Back-to-back Formula 1 world champion Max Verstappen has signed an endorsement deal with Electronic Arts Sports, which includes branding on the chin of the Red Bull Racing driver's helmet for the 2023…
Red Bull Racing adds Rokt to sponsorship portfolio
Formula 1 racing team Red Bull Racing has added e-commerce technology company Rokt to its sponsorship portfolio ahead of its high-profile 2023 car launch in New York on February 3
Red Bull Racing signs New Era as part of new apparel strategy
Red Bull Racing has signed a branded licensing agreement with global headwear company New Era
Red Bull announces NFT launch with crypto sponsor Bybit
Formula 1 racing team Red Bull Racing has unveiled a new non-fungible token (NFT) in partnership with cryptocurrency exchange sponsor Bybit and Japanese NFT creator Chiru Labs
RB Leipzig’s Mintzlaff takes up Red Bull chief executive role
Oliver Mintzlaff has stepped down as chief executive and chairman of German Bundesliga football club RB Leipzig to become one of three chief executives at energy drinks giant Red Bull
Red Bull announces ‘strengthened’ deal with Honda, tie-up with car auction house Bingo
Red Bull has announced a new agreement with Honda that will see the Japanese automobile manufacturer continue to supply its Formula 1 teams with power units and receive more prominent branding on their…
Castore makes latest F1 move with Red Bull Racing
Red Bull Racing has signed up UK-based sportswear brand Castore to its sponsorship portfolio
Red Bull Racing signs Blenders Eyewear as latest sponsor
Motorsport’s Red Bull Racing has signed Blenders Eyewear to its sponsorship portfolio.
Zoom adds Red Bull Racing to F1 sponsorship portfolio
Communications platform Zoom has expanded its presence in Formula 1 after signing a sponsorship deal with Red Bull Racing
Hard Rock expands F1 presence with Red Bull Racing pact
Restaurant, hotel, and casino company becomes an official team partner
TAG Heuer to put on Miami Design District fan experience in conjunction with Miami GP
Swiss luxury watchmaker TAG Heuer is helping to put on a pop-up fan experience from May 2-7 in Miami Design District’s Jungle Plaza to coincide with the inaugural Formula 1 Miami Grand Prix at the Hard R…