Red Bull Media House

Latest Features

The use of virtual reality technology in live broadcasts and to train athletes is already well documented but now sponsors are jumping on the technology to deepen engagement in fan zones. Dominic Bliss finds out more.

SportBusiness International takes a look at the blueprint and strategy behind the success of energy drink giant Red Bull’s Media House.

Gerrit Meier, the global managing director of Red Bull Media House, the media and content arm of the energy drinks brand, is to leave the company, according to reports in Austria

The FIA World Rally Championship is close to announcing free-to-air broadcast deals in both Japan and Kenya ahead of stops in both countries on this year’s schedule.

Servus TV, the Red Bull-owned free-to-air television network in Austria, has appointed David Morgenbesser, a sports rights executive at German pay-TV broadcaster Sky Deutschland, as its head of sports…