LaLiga leaders Real Madrid have renewed their sponsorship and licensing agreement with video game maker Electronic Arts in a multi-year deal
Spanish financial institution Liberbank has signed a six-year agreement with LaLiga’s Real Madrid as the club’s official bank from 2020-21 until the end of 2025-26.
Spanish LaLiga club Real Madrid has signed a regional betting deal with Asian company KOK Sports for the next three seasons, running from 2020-21 to 2022-23
Real Madrid has announced that it has entered into a new partnership with US-based merchandise solutions provider Legends, which will oversee and manage Los Blancos' retail business as the club looks to…
Real Madrid, FC Bayern Munich and Inter Milan have announced plans for a ‘European Solidarity Cup’ to raise funds for medical infrastructure in Spain and Italy and ‘send a message of solidarity’ followi…
Spanish LaLiga football club Real Madrid has launched an official channel on social video platform Twitch
Spanish beer group Mahou San Miguel has renewed its second-tier sponsorship with LaLiga leaders Real Madrid
LaLiga giants Real Madrid and FC Barcelona could face each other in the United States this summer as part of the International Champions Cup, the Washington Post has reported
Spanish LaLiga football club Real Madrid has signed a four-year sponsorship deal with Indonesian food company PT Dua Kelinci. The company previously sponsored Real Madrid from 2011 to 2014
Korean tyre company Hankook Tire has signed off on an extension of its global sponsorship with LaLiga giants Real Madrid for another four seasons until the end of the 2022-23 season
Spanish football club Real Madrid has signed up the IMG agency on an exclusive basis to sell the club’s digital overlay advertising on perimeter boards at the Santiago Bernabéu stadium.
Spanish LaLiga football club Real Madrid has launched a subscription-based service on social media platform Facebook
Private equity company CVC Capital Partners has had separate talks with Fifa and Real Madrid about investing in two competing versions of a world club football championship, according to the Financial…
Real Madrid is said to be close to signing a training kit sponsorship with Turkey Tourism worth around €12m ($13.3m) per year.
Spanish LaLiga football club Real Madrid has signed its first regional partner in Russia through a deal with online bookmaker Marathonbet
Spanish football giants Real Madrid have grown digital revenues over 30 per cent over the course of five-year partnership with Microsoft, creating a digital marketing platform that allows the club to engage with, and learn from, it's 450 million-strong global fanbase.
Real Madrid has written to Spain's soccer federation (RFEF) to express the club's opposition to LaLiga's plans to play Villarreal's upcoming home match with Atletico Madrid in Miami