Real Madrid has renewed its global sponsorship deal with personal care brand Nivea Men for three more seasons until 2025.
Fancurve, a blockchain-enabled digital sports fashion company, it to launch its first “digitally wearable” club football shirt after reaching a three-year agreement with Spanish LaLiga side Real Betis.
Brazilian bank BMG has renewed its official regional partnership contract with FC Barcelona for another three years
Spanish football club Real Betis has signed up automotive manufacturer Volvo as a sponsor
Spanish LaLiga club Real Betis has signed an agreement with Danish kit maker Hummel to outfit the team from next season
Spanish LaLiga club Real Betis has signed up energy drink brand Vrauu to its sponsorship portfolio
Trading platform LegacyFX has become the new back-of-shirt sponsor for Spanish LaLiga club Real Betis in a two-year deal, from 2021-22 to 2022-23, with an option to extend
Top-tier Spanish side Real Betis has replaced shirt sponsor Betway, the betting operator, with Finetwork, a Spanish telecoms firm
Spanish LaLiga club Real Betis and the Turkish blockchain technology company Bitci.com have signed a new sponsorship agreement for the next three years. Under the deal, Bitci
The operator behind the Asian betting sponsorship of Spanish LaLiga club Real Betis has switched the focus of the agreement from the RB88 betting brand to its flagship JBO brand
Spanish government legislation that would ban betting operators from kit branding on sports teams could be passed as early as October, the Minister in charge of the new law has announced
Spanish LaLiga football club Real Betis has extended its official sports supplement deal with sports nutrition brand Scientiffic Nutrition
Betting operator Betway has signed as the new main shirt sponsor of Spanish LaLiga club Real Betis, after the early exit of online broker EasyMarkets from the role
Spanish LaLiga football club Real Betis has renewed its partnership with sleeve sponsor Reale Seguros
Real Betis's upcoming friendly matches in the United States represent the first step of a long-term strategy to grow the club's fanbase and revenues in North America