ProSiebenSat.1

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The influence of traditional sports executives is growing at esports rights-holders, leading to deeper partnerships with legacy media companies. Callum McCarthy reports.

German commercial broadcasting group ProSiebenSat.1 has agreed a multi-year rights deal with the Formula E electric car-racing series

US private equity company KKR has opted to reinvest in ProSiebenSat.1, stating that the Germany-based commercial broadcasting group is undervalued at present. KKR has acquired a stake of 5

Commercial broadcasting group ProSiebenSat.1 has acquired exclusive domestic free-to-air rights to the Austrian Ice Hockey League for its new commercial Puls 24 channel in the country

Mediaset, the Italy-based commercial broadcaster, has furthered its efforts to create a pan-European media group by raising its stake in Germany-based commercial broadcasting group ProSiebenSat.1