Professional Triathletes Organisation

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Media

The Professional Triathletes Organisation (PTO) has finalised a new rights agreement with media conglomerate Warner Bros. Discovery (WBD) ahead of the launch of the PTO Tour in Canada later this month
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Data

The Professional Triathletes Organisation (PTO) has signed up sports marketing and data technology company Two Circles to provide marketing support as it prepares to embark on the first-ever PTO Tour season
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Media

The Professional Triathletes Organisation and Story10, SNTV’s global sports video production and distribution agency, have renewed their relationship as they look to increase international exposure and a…
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Sponsorship & Marketing

The Professional Triathletes Organisation has appointed US-based sports marketing agency Excel Sports Management to support global sponsorship sales for its newly-established PTO Tour
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Industry Moves

Experienced broadcast executive Peter Hutton, the director of sports partnerships at Meta, has joined the board of directors at the Professional Triathletes Organisation
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Events

The Professional Triathletes Organisation is to launch its PTO Tour next year with events in Canada and the US added to the existing Collins Cup teams competition to create an overall prize fund of $5
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Media

The Professional Triathletes Organisation has stated global broadcast viewing figures for the inaugural edition of its Collins Cup competition surpassed all expectations, citing figures from sports, sponsorship…
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Media

South Korean firm Eclat Media Group has agreed a content deal with the Professional Triathletes Organisation for its new Southeast Asian pay-television and digital platform, SPOTV
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Media

The Professional Triathletes Organisation has broadened the Collins Cup’s reach in the US through an agreement with media group Outside, while pay-television broadcaster and telco StarHub has acquired r…
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Media

The Professional Triathletes Organisation and the IMG agency have sealed further broadcast deals for the Collins Cup competition in China, Malaysia, South Africa, Thailand and Vietnam, along with launching…
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Media

The Professional Triathletes Organisation has announced a tie-up with Story10, the audience engagement arm of SNTV, that will see the company distribute highlights, pre- and post-race reactions and venue…
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Media

The Collins Cup, the flagship event of the Professional Triathletes Organisation, is to be shown by subscription broadcaster beIN Media Group across the Middle East and North Africa, USA and Canada
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Sponsorship & Marketing

The Professional Triathletes Organisation has agreed a sponsorship deal for its new Collins Cup competition with Zwift
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Media

Pay-television broadcasters Foxtel, in Australia, and Sky New Zealand have become the latest rights-holders for the Professional Triathletes Organisation’s new Collins Cup competition.
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Media

Japanese commercial broadcaster Fuji TV has agreed a deal with the Professional Triathletes Organisation (PTO) to air its flagship event, the Collins Cup
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Media

The Professional Triathletes Organisation has agreed a one-year deal with Discovery that will see its Collins Cup event screened exclusively across Europe through the media group’s Eurosport brand.
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Media

The IMG agency is to assist in the distribution of international broadcast rights to events run by the Professional Triathletes Organisation, including the Collins Cup, under a new agreement announced…
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Fan Engagement

The Professional Triathletes Organisation has appointed the Engage Digital Partners agency as its strategic digital advisor and services partner