Professional Triathletes Organisation
PTO sticks with IMG for media rights sales to new-look World Tour
IMG has been handed a new remit to manage the sale of media rights to the Professional Triathletes Organisation's (PTO) rebranded T100 Triathlon World Tour until 2026
PTO launches T100 World Tour in bid to take triathlon into mainstream
The Professional Triathletes Organisation (PTO) has rebranded its PTO Tour as the T100 Triathlon World tour as part of its new pact with World Triathlon, with the expanded series to feature eight events across three continents.
Godfrey swaps PTO for Hexagon Cup commercial role
Padel’s new Hexagon Cup event has recruited the Professional Triathletes Organisation’s chief marketing officer Tim Godfrey as strategic adviser.
PTO hails ‘groundbreaking’ World Triathlon pact
The Professional Triathletes Organisation (PTO) has announced a new agreement with World Triathlon that will recognise the PTO Tour as the official World Championship tour of long-distance triathlon.
Mediacorp gives free-to-air spotlight to PTO Tour’s Singapore debut
The Professional Triathletes Organisation will enjoy additional broadcast exposure in Singapore for the country’s new PTO Tour event through a deal with state-owned media group Mediacorp.
EXCLUSIVE: PTO and IMG secure raft of new broadcasters, renewals
The Professional Triathletes Organisation, working in conjunction with the IMG agency, has finalised a string of new broadcast deals and renewals ahead of the start of the 2023 PTO Tour on Saturday
Starzplay deal broadens PTO Tour’s presence in Mena
The Professional Triathletes Organisation has further expanded the reach of the PTO Tour in the Middle East and North Africa (Mena) region by agreeing a rights deal with Starzplay, the subscription video-on-demand…
BeIN extends non-exclusive PTO Tour deal
Pay-television broadcaster beIN Sports has extended its rights deal for the PTO Tour
SPOTV renews PTO Tour rights in Southeast Asia
Pay-television and digital platform SPOTV has renewed a deal to cover Professional Triathletes Organisation (PTO) events in several countries across Southeast Asia
Ibiza to host inaugural PTO European Open
Ibiza will play host to the inaugural staging of triathlon’s PTO European Open on May 6.
Talisman to market PTO’s new Asian Open
The Professional Triathletes Organisation (PTO) has agreed a wide-ranging deal with sports marketing agency Talisman focusing on the commercial development of its new event in Singapore
PTO heads to Singapore for inaugural Asian Open in three-year hosting deal
The Professional Triathletes Organisation has announced plans to race in Singapore for the first time this year as part of a three-year agreement
PTO raises $30m in Series B funding with Warner Bros. Discovery among investors
The Professional Triathletes Organisation has today (Friday) announced the completion of a Series B funding round led by private equity firm Divergent Investments, with Warner Bros
Fox Sports grants US showcase for PTO Tour’s debut season
The Professional Triathletes Organisation has reached a programming agreement with Fox Sports to televise highlights of all PTO Tour races from its 2022 season across the USA next month.
Kermode named PTO executive chairman as Adamo steps aside
The Professional Triathletes Organisation (PTO) has elevated Chris Kermode to the role of executive chairman, with Charles Adamo stepping down from a position he has occupied since the organisation’s f…
PTO tops up US distribution with non-exclusive DAZN coverage
Subscription streaming broadcaster DAZN has been added to the list of US broadcasters for this weekend’s PTO US Open in Dallas.
ESPN, beIN and DAZN deals secured ahead of inaugural PTO Tour event
The Professional Triathletes Organisation and its appointed IMG rights agency have sealed agreements with ESPN, beIN Sports, DAZN and various other broadcasters ahead of the debut PTO Tour event this weekend…
PTO launches permanent OTT platform with Endeavor Streaming
The Professional Triathletes Organisation (PTO) has launched a permanent OTT platform together with Endeavor Streaming, the streaming subsidiary of the Endeavor sports and entertainment agency group