Playfly Sports

Baylor Athletics has signed a new 10-year multimedia rights agreement with sports marketing and media company Playfly Sports Properties.

The University of Nebraska-Lincoln has announced a new multimedia rights deal with Pennsylvania-based sports marketing and media company Playfly Sports, which is poised to generate more than $300m (€308m) ov…

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Michael Schreiber, founder and chief executive of Playfly Sports. Fisher and Russo also discuss the tumultuous week surrounding the competitive debut of LIV Golf, the record-setting sale of the National Football League’s Denver Broncos, the NFL’s rising business and talent development interests in Africa, a $50m (€48.6m) round of fundraising for Religion of Sports, and Warner Bros. Discovery’s hire of Luis Silberwasser to lead its sports business.

Major League Soccer's Real Salt Lake has hired sports marketing outfit Playfly Sports to secure a new stadium naming rights partner

Pennsylvania-based sports marketing outfit Playfly Sports has bolstered its portfolio by sealing the acquisition of sponsorship sales and consulting firm Premier Partnerships.

In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Chris Bevilacqua, co-founder and chief executive of sports betting startup Simplebet. Eric and Chris also discuss the warning issued by Comcast Corp. chairman and chief executive Brian Roberts regarding the company's future sports rights, and recent transactions involving sports marketing outfit Playfly Sports and mobile commerce company VenueNext.

Pennsylvania-based sports agency expands sales, marketing presence