The National Football League’s Pittsburgh Steelers are partnering with daily fantasy sports company FanDuel for the remainder of the 2019-20 season.
The NFL Pittsburgh Steelers have become the latest mainstream pro sports franchise to jump into the esports world by partnering with the Pittsburgh Knights.
SportBusiness' US Editor Eric Fisher speaks to the son of the late Pittsburgh Steelers owner Dan Rooney about his legacy and the current state of the Rooney Rule and the NFL at large.
The Pittsburgh Steelers have long maintained a sizeable global following. Ryan Huzjak, their vice-president of sales and marketing, tells SportBusiness how they are now using social media to engage with, grow, and monetise that audience.