The US Masters has become the go-to case study in marketing excellence. Richard Gillis provides an alternative list of pointers from the golf event.
In contrast to Richard Gillis, Tim Crow argues that innovation is the lifeblood of golf and that the Tiger Woods v Mickelson showdown will succeed because, like the Ryder Cup, it offers an alternative to sport’s staid formats.
In contrast to Tim Crow, columnist Richard Gillis argues the “sheer obviousness” of Woods v Mickelson in Vegas shows shows the folly of tinkering with golf.
Swiss federal prosecutors are targeting former European football head Michel Platini in a widening of their probe into a CHF2m ($2.1m/€2.9
World number two golfer Rory McIlroy has ruled out taking part in next month's European Tour event in Saudi Arabia, despite being offered a large appearance fee
The PGA of America and European Tour organisations are in talks about staging a senior version of the Ryder Cup, the biennial tournament between golfers from the US and Europe.