PGA Tour
Travelers extends as event title sponsor and official insurer of PGA Tour
US insurance company Travelers has extended its title sponsorship of the Travelers Championship PGA Tour event through 2030
How Watney’s positive Covid-19 test helped transform Whoop’s fortunes and global profile
Whoop founder and CEO Will Ahmed speaks to SportBusiness about how the company has been able to successfully leverage its position in the wearable health technology space during the Covid-19 pandemic. Bob WIlliams reports.
PGA Tour sponsor BetMGM signs up to IMG Arena’s golf product
US sports betting operator BetMGM is to offer IMG Arena’s golf data and live streaming service to its betting customers.
PGA Tour-sanctioned World Champions Cup launched for senior golfers
Sports media and marketing firm Intersport has announced the creation of the World Champions Cup, a new team golf tournament for players aged 50 and over
RBC Canadian Open called off for second consecutive year due to Covid-19
The PGA Tour's RBC Canadian Open has been called off for the second consecutive year due to logistical challenges related to the Covid-19 pandemic
PGA Tour names Maestro Dobel Tequila its first official tequila partner
The PGA Tour has announced a multiyear partnership with Maestro Dobel Tequila, which has been named the inaugural official tequila of the PGA Tour and PGA Tour Champions
AWS signs up with PGA Tour in latest cloud computing deal
Golf’s PGA Tour has become the latest sports property to team up with Amazon Web Services (AWS) in a deal that names the company as the official cloud provider of the organisation.
European Tour seeks to harness PGA Tour ties as Florida events considered
Golf’s European Tour is proposing to address a potential hole in its 2021 calendar by staging tournaments in the United States for the first time.
Woods seriously injured in automobile accident
Highly popular golfer requires extensive reconstructive surgery
Workday to title sponsor WGC at The Concession
Computer software company Workday has become the title sponsor of the PGA Tour's World Golf Championships tournament set for February 25-28 at The Concession Golf Club in Bradenton, Florida
Cognizant steps into golf with Presidents Cup, LPGA Tour deals
Global professional services company Cognizant has signed sponsorship contracts with both the PGA Tour and the LPGA Tour
FanDuel Sportsbook to offer PGA Tour highlights to users
US gaming company FanDuel Group has announced it will begin providing real-time highlights of PGA Tour events to FanDuel Sportsbook app users
PGA Tour to debut second-screen betting broadcast on Peacock
The PGA Tour has announced it will debut a second-screen betting-infused broadcast on NBC Sports' streaming service Peacock Premium for the Waste Management Phoenix Open on February 4-7
PGA Tour Series-China season cancelled
Golf's PGA Tour has cancelled the 2021 season of its Chinese developmental tour, the PGA Tour Series-China, due to the Covid-19 pandemic
Whoop named official fitness wearable of PGA Tour, PGA Tour Champions
Massachusetts-based wearable technology provider Whoop has been designated the official fitness wearable of the PGA Tour and PGA Tour Champions as part of a multiyear partnership.
European Tour Productions’ 2019 turnover neared £100m as profit rises
European Tour Productions, the Tour’s host broadcast and media-rights sales arm in which the US-based PGA Tour recently agreed to acquire a minority stake, has reported turnover of £99.5m (€110.4m/$134.5m)
Workday to become Memorial Tournament presenting sponsor from 2022
Computer software company Workday will become the presenting sponsor of the PGA Tour's Memorial Tournament, in a 10-year agreement beginning in 2022.
Discovery to showcase PGA Tour on Eurosport in 36 countries
Media group Discovery has opted to showcase live and highlights coverage of golf’s PGA Tour on its Eurosport channels in 36 European and Central Asian markets in 2021.