PGA Tour
PGA Tour signs Kowa as first marketing partner in Japan
The PGA Tour and pharmaceutical company Kowa have agreed to a multiyear partnership that will put Kowa’s Vantelin as the official pain relief gel, cream, patch, tape, and support sleeve of the PGA Tour.
PGA Tour, Autograph unveil NFT partnership
The PGA Tour has teamed up with Autograph, the digital collectibles and non-fungible token (NFT) startup co-founded by star National Football League quarterback Tom Brady, to create an NFT platform which …
EXCLUSIVE: LIV Tour targets $120m-plus annual sponsorship income
The LIV Tour, the new disruptive golf series bankrolled by Saudi Arabia’s Public Investment Fund, is hoping to reel in more than $120m (€119.8m)
Mickelson targets PGA Tour for ‘magically’ finding millions to increase prize funds
Phil Mickelson has taken a swipe at the PGA Tour for "magically" finding the money to increase the prize funds at many of its tournaments in the wake of the increasing threat of the Saudi-backed breakaway…
NBC Sports remains bullish on PGA Tour despite LIV Golf threat
NBC Sports chairman Pete Bevacqua says he remains bullish about the future of the PGA Tour despite a number of leading players continuing to join the rival Saudi-backed breakaway tour LIV Golf
Ahmad Nassar on a new commercial reality for pro tennis
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Ahmad Nassar, newly named as executive director of the Professional Tennis Players Association and chief executive of its for-profit affiliate Winners Alliance. Fisher and Russo also discuss the state of tennis amid the start of the 2022 US Open, the development of TMRW Sports with star golfers Tiger Woods and Rory McIlroy, the debut of FanDuel TV, a competitive and operational shift for the Savannah Bananas, and the state of Major League Baseball’s special events following the 'Field of Dreams' and MLB Little League Classic games.
PGA Tour doubles Player Impact Program to $100m, further increases prize funds
The PGA Tour has unveiled a series of further structural changes in response to the players-only meeting held last week and in the wake of the ever-growing threat from LIV Golf, including elevating the…
Sentry extends as Tournament of Champions title sponsor through 2035
Sentry Insurance, the Stevens Point, Wisconsin-based insurance company, has extended its title sponsorship of the PGA Tour's Sentry Tournament of Champions in a deal through 2035.
Southern Company extends Tour Championship partnership through 2027
The PGA Tour and Atlanta, Georgia-based energy firm Southern Company have renewed their Tour Championship-focused partnership through 2027.
Woods-led players’ meeting proposes ‘tour within tour’
The PGA Tour could potentially create a "tour within a tour" to help fend off the ever-growing LIV Golf challenge, with the new structure under consideration featuring 18 no-cut tournaments featuring the…
PGA Tour aligns with Qualtrics to improve fan experience
The PGA Tour has entered into a multiyear partnership with Utah-based data and analytics research firm Qualtrics in a deal designed to elevate the fan and player experience at tournaments
LIV Golf trio denied bid to play in FedEx Cup Playoffs, Smith ‘to make switch’
A federal judge in California has rejected a bid from three LIV Golf participants to be allowed back into the PGA Tour to compete in the FedEx Cup Playoffs, which begin this week with the FedEx St.
PGA Tour makes meaningful progress to reach goal of widespread in-play sports betting
PGA Tour's vice president of gaming Scott Warfield tells SportBusiness why he is confident that the organization's continued investment in technology and broadcast initiatives will lead to increased in-tournament betting and, in turn, rising engagement.
Michael Levine on growing the agency business worldwide
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Michael Levine, co-head of CAA Sports. Fisher and Russo also discuss the latest developments around LIV Golf, the National Football League’s punishment of the Miami Dolphins, the establishment of the United International Baseball League, a seed fundraising round for sports technology firm Sportsbox AI, and the deaths of industry icons Bill Russell and Vin Scully.
Eleven LIV Golf players file antitrust lawsuit against PGA Tour
Group of golfers claim the PGA Tour has used monopoly power to define where and how they can compete
Scottish Open to remain at Renaissance Club until 2026
Golf’s Scottish Open will continue to be held at the Renaissance Club in East Lothian until 2026, it has been announced.
PGA Tour 2022-23 schedule to include record $428.6m purse
The PGA Tour has announced its 2022-23 schedule will have a record $428.6m (€417.8
US DOJ opens probe on PGA Tour’s response to LIV Golf
Federal department exploring potential anticompetitive behavior by golf property