PGA Tour

Golf
Sponsorship & Marketing

The PGA Tour has announced that Coca-Cola has renewed its sponsorship of the Tour Championship in a deal that runs through the 2027 tournament and signed a five-year agreement to keep Coca-Cola as the…
Golf
Media

The final round of the PGA Championship recorded the worst viewership for the event in 15 years on CBS in the United States. Just 4
Golf
Industry Moves

Joie Chitwood has today (Tuesday) been named president of the 2026 Presidents Cup, the biennial golf tournament pitting the United States against the rest of the world (excluding Europe)
Golf
Sponsorship & Marketing

US telecoms group AT&T is ending its sponsorship of the PGA Tour event, the Byron Nelson, at the end of the year, as reported by Golfweek
Golf
Governance

The PGA Tour has announced that PGA Tour Latinoamérica and PGA Tour Canada will merge into a single third-level tour, PGA Tour Americas, which will consist of 16 events across Latin America, Canada and …
Golf
Sponsorship & Marketing

The PGA Tour has signed a four-year sponsorship deal with Bushmills Irish Whiskey. Bushmills has been named as the “Official Whiskey of PGA Tour and PGA Tour Champions”. 
Golf
Sponsorship & Marketing

Private aviation company NetJets has renewed its sponsorship agreement with golf’s PGA Tour.
Golf
Sponsorship & Marketing

The PGA Tour and the Players Championship have announced Comcast Business as a sponsor of the Players Championship through 2030
Golf
Events

The PGA Tour has spelled out major competition reform plans, including the introduction of smaller fields and the eradication of cuts, in moves that rival organisation LIV Golf has immediately mocked,…
Golf
Sponsorship & Marketing

Mastercard has announced the multi-year extension of its title sponsorship of the Arnold Palmer Invitational golf tournament and as the ‘Official Payment System of the PGA Tour’.
Golf
Finance & Law

A federal judge has ordered the antitrust case between the PGA Tour and LIV Golf to proceed as scheduled, despite a plea from the former for a delay due to how complicated the dispute has become
Golf
Sponsorship & Marketing

Life insurance company Pacific Life has announced a new five-year sponsorship with the PGA Tour, designating the company as the 'Official Life Insurance Sponsor of the PGA Tour and PGA Tour Champions’.
Golf
Finance & Law

In a major victory for the PGA Tour, a federal magistrate judge has ordered that Saudi Arabia's Public Investment Fund's (PIF) Governor Yasir Al-Rumayyan can be deposed by PGA Tour lawyers and the LIV…
Golf
Sponsorship & Marketing

Global streaming service Netflix will promote its upcoming PGA Tour-focused docuseries Full Swing via a Michelob Ultra commercial during the Fox broadcast of Super Bowl LVII on February 12
Golf
Sports Betting

Golf’s PGA Tour has bolstered its betting monitoring efforts by signing a new deal with US Integrity and extending an agreement with global sports data and betting services company Genius Sports.
Multiple Sports
Media

Canadian broadcaster TSN has announced its own streaming platform TSN+ along with the acquisition of the rights to PGA Tour Live
Golf
Media

Dutch pay-TV operator and telco Ziggo has bolstered its golf portfolio by securing deals for both the DP World Tour and PGA Tour rights
Golf
Industry Moves

Jody Brothers, the PGA Tour's vice president of business development, has been hired by the Ladies Professional Golf Association to run its developmental Epson Tour