PGA Tour
ESPN+ to expand PGA Tour featured-hole coverage
The PGA Tour and ESPN have reached an agreement for direct-to-consumer platform ESPN+ to stream live, featured-hole coverage from 23 Tour events in 2021
Medinah replaces TPC Harding Park as 2026 Presidents Cup host
Medinah Country Club in Medinah, Illinois, will now host the 2026 Presidents Cup, the PGA Tour has announced
PGA Tour-European Tour ‘alliance’ includes ETP minority shareholding
Golf’s European Tour and PGA Tour have announced a “Strategic Alliance” involving working together on international media rights sales and the acquisition of a minority stake in European Tour Productions by th…
Pro golfers welcome return of fans at Vivint Houston Open
Participants at this week's Vivint Houston Open have been overwhelmingly excited to have fans back at a United States-based PGA Tour event for the first time since early March
Sports sponsorships transform Hyperice’s profile and spur dramatic growth
Following partnerships with NBA, MLB, UFC, PGA Tour and numerous star athletes, the recovery and performance technology company has transformed its financial fortunes, as well as its domestic and international profile, this year. Bob Williams reports
PGA Tour strikes marketing partnership with TruGreen
The PGA Tour has struck a multiyear partnership with lawn care company TruGreen, which has been designated the official lawn care treatment provider of the PGA Tour, PGA Tour Champions, and TPC Network.
Phil Mickelson may skip Houston Open as fans will be present
Phil Mickelson says he is considering pulling out of the Houston Open due to health and safety reasons as fans will be present at the Masters tune-up event
Hyperice expansion continues with PGA Tour partnership
The PGA Tour has announced a partnership with recovery and performance technology brand Hyperice, which has been designated the organization’s official recovery device.
Vivint Smart Home to sponsor PGA Tour’s Houston Open
The PGA Tour has announced that smart home company Vivint Smart Home will become the title sponsor of next month's Houston Open
PGA Tour to integrate betting odds into linear telecast for first time
The PGA Tour has announced that this week's CJ Cup at Shadow Creek will be the organization's first tournament to feature live betting odds during a linear telecast
Five sports technology insights from All That Matters Online 2020
Highlights from the sports tech stream at the All That Matters Online 2020 conference, including the wearable that saved the PGA Tour and the trend for 'phygital' events. Reporting from Kevin McCullagh and Tom King.
‘Parity and equality’ key to PGA Tour betting operator deals
The four betting operator sponsors of golf’s PGA Tour, all signed this summer, are each paying similar rights fees for non-exclusive rights with the same contract durations.Â
Sport
PGA Tour poised to bring back spectators at Bermuda Championship
The PGA Tour is expected to welcome back spectators for the first time since the onset of the global Covid-19 pandemic at next month's Bermuda Championship
PGA Tour unveils 2020-21 schedule, will bring back fans “when it’s safe to return”
PGA Tour commissioner Jay Monahan has refused to commit to a specific date when spectators will be allowed to return to tournaments in the wake of the global Covid-19 pandemic
PGA Tour brings in FanDuel Sportsbook as latest betting operator
The PGA Tour has agreed a multiyear content and marketing partnership with FanDuel Sportsbook, which has been designated an official betting operator of the organization
GolfTV audience spikes on back of Tiger Woods content, additional rights markets
GolfTV displayed substantial growth in users and subscribers in July, with content featuring Tiger Woods, a global content partner of the Discovery-owned subscription streaming platform, a major contributor…
PGA Tour signs up PointsBet as latest betting operator
Golf’s PGA Tour named PointsBet, the global betting company, as its latest official betting operator in a multiyear agreement.
PGA Tour strikes sports betting partnership with BetMGM
The PGA Tour has announced a multiyear content and marketing partnership with BetMGM, which has been designated an official betting operator of the organization