PGA Tour

South Korean broadcaster JTBC Golf has struck a sub-licensing deal with rights-holder Discovery to provide multi-platform coverage of the PGA Tour

The North American arm of insurance group QBE has agreed a three-year extension to its title sponsorship of the PGA Tour’s Shootout event.

The PGA Tour will look to introduce on-site gambling at its tournaments in the United States next year, commissioner Jay Monahan has revealed

In a first for golf, the PGA Tour will livestream every shot from every player over all four rounds from the Players Championship at TPC Sawgrass, on March 12-15, 2020.

ThriveHive, which specialises in guided marketing and advertising solutions for local businesses, has enhanced its association with the PGA Tour by signing a multi-year marketing partnership with the US…

New PGA Tour Chatbot will allow fans to ask questions, gain instant access to tournament data

Golf stars Tiger Woods, Rory McIlroy, Jason Day and Hideki Matsuyama will compete in a new competition in Japan in October that is being organised and broadcast live around the world by GolfTV

The PGA Tour has announced a partnership with premium outdoor lifestyle chain Yeti, which will become the official insulated cup and official insulated cooler of the PGA Tour and PGA Tour Champions

IMG Arena, the sports betting unit of the IMG agency, has expanded its scoring data distribution agreement with the PGA Tour to include North America

Following the decline of a number of US sporting goods chains, Bob Williams talks to Dick Sullivan, president and chief executive of the PGA Tour Superstore, which has expanded from 10 stores in 2010 to 41 locations in 16 states, about what is behind the success of the chain.

Video streaming apps Periscope and Meerkat offer a new and controversial way to view live sports content. Is this the start of another piracy battle, or should they be embraced to create new revenue streams? Matthew Hochberg reports.

Lueder Fromm head of global marketing and communication at Mercedes-Benz answers SportBusiness' questions about the thinking behind the company's golf sponsorships.

The PGA Tour has confirmed it will reduce the number of competitors who make the weekend cut from the top 70 players and ties to the top 65 and ties. The new policy will take effect in the 2019-20 season.

The PGA Tour has made several changes to its schedule for the upcoming 2019-20 season, in part to take into account next summer's Tokyo Olympics

The PGA Tour has announced a multi-year content and marketing partnership with DraftKings, designating the Boston-based fantasy sports operator as the Tour's first official daily fantasy game

The PGA Tour has added the island of Bermuda as a new destination on the 2019-20 schedule, with the creation of the Bermuda Championship

Discovery Media has served further notice of its ambitions in golf by recruiting Jamie Kennedy to be director of social media and digital content for its GolfTV streaming service

The PGA Tour’s annual stop in  the state of West Virginia has been moved to September beginning this year, it was announced Monday. P

The PGA Tour is taking a look at changing the size of its weekend fields to increase the intensity of the competition during its tournaments

The PGA Tour has signed an innovative deal that will make three-time Grammy Award winning singer-songwriter Darius Rucker the golf organisation’s first formal brand ambassador.

The Sanderson Farms Championship is moving its tournament dates for next season and increasing its prize fund in the hope of attracting a better field

The PGA Tour has scrapped a new event to its schedule, hosted by Golden State Warriors star Stephen Curry, after a sponsorship deal unexpectedly fell through

The PGA Tour will hold its first official tournament in Japan next year. Its main sponsor is billionaire Yusaku Maezawa, the founder of the Japanese fashion website Zozotown.

International media company Discovery and US golf organisation the PGA Tour have today (Monday) unveiled the new platform that will be used to harness the wide-ranging partnership the two entities struck…

Corica Park in Alameda, California, has emerged as the front-runner to stage a PGA Tour event next September hosted by NBA superstar Stephen Curry.

The PGA Tour has partnered with HB Studios 2K sports franchise to create a newly-licensed golf game, The Golf Club 2019 featuring PGA Tour

Less than two months after announcing significant changes to the 2019 PGA Tourseason schedule, changes to the FedEx Cup playoffs are reportedly happening as well.

Tiger Woods and Phil Mickelson's much-anticipated one-on-one showdown has finally been made official.

Golf’s PGA Tour has confirmed that it will stage its first official event since 2009 in the US state of Minnesota, with manufacturing company 3M sponsoring a new tournament that will debut next year.

Golf’s PGA Tour has launched its first new advertising campaign in more than two decades, with the aim of capturing and celebrating both the energy and spirit of the sport.

The PGA Tour and PGA Tour of Australasia golf organisations have signed a cooperation agreement that will seek to develop the sport both in the Australasian region and worldwide.

Golf’s PGA Tour has announced that the Puerto Rico Open will return as an official event in 2019, with an unofficial tournament to be held on the island next year to support recovery efforts in the aftermath of Hurricane Maria.

The PGA Tour has announced that Melbourne will host the 2018 edition of the World Cup of Golf - the third time in a row that the Australian city will stage the event.

The US PGA Tour has fired the latest shot in its ongoing battle in the golf market with the European Tour by opening a new office in London, England, according to The Guardian.

Golf’s PGA Tour has today (Monday) confirmed that it will return a team-based tournament to its schedule for the first time since 1981 by revamping the format of its existing Zurich Classic of New Orleans event.

The Bahamas has bolstered its position as a golf destination with the announcement that it will host two new tournaments to commence the 2017 season of the Tour, the development series for the PGA Tour.