Video streaming apps Periscope and Meerkat offer a new and controversial way to view live sports content. Is this the start of another piracy battle, or should they be embraced to create new revenue streams? Matthew Hochberg reports.
Lueder Fromm head of global marketing and communication at Mercedes-Benz answers SportBusiness' questions about the thinking behind the company's golf sponsorships.
Golf’s PGA Tour has confirmed that it will stage its first official event since 2009 in the US state of Minnesota, with manufacturing company 3M sponsoring a new tournament that will debut next year.
Golf’s PGA Tour has launched its first new advertising campaign in more than two decades, with the aim of capturing and celebrating both the energy and spirit of the sport.
The PGA Tour and PGA Tour of Australasia golf organisations have signed a cooperation agreement that will seek to develop the sport both in the Australasian region and worldwide.
Golf’s PGA Tour has announced that the Puerto Rico Open will return as an official event in 2019, with an unofficial tournament to be held on the island next year to support recovery efforts in the aftermath of Hurricane Maria.
The PGA Tour has announced that Melbourne will host the 2018 edition of the World Cup of Golf - the third time in a row that the Australian city will stage the event.
Golf’s PGA Tour has today (Monday) confirmed that it will return a team-based tournament to its schedule for the first time since 1981 by revamping the format of its existing Zurich Classic of New Orleans event.
The Bahamas has bolstered its position as a golf destination with the announcement that it will host two new tournaments to commence the 2017 season of the Web.com Tour, the development series for the PGA Tour.