Nike

Multi-sport
Sponsorship & Marketing

B2B and technology brands are leading a shift in sponsorship from storytelling to 'storydoing'. Andy Fry reports on a sector that is critical to the future of sport.

Football
Media

BT Sport's coverage of this season's Uefa Champions League final was arguably the most ambitious deployment yet of virtual reality in sport. With hardware sales soaring, production values improving and cost decreasing, Richard Welbirg asks if VR's time has finally come.   

Rugby Union
Fan Engagement

Strap yourself in and prepare for the ride – the Samsung Slider, used at Twickenham for this year’s HSBC London Sevens, offers fans an unusual experience. Will Mann reports.
Media

After a 2.4-mile swim, 112 miles of cycling and a marathon run, competitors can't wait to engage even further with Ironman, whether by social media posts, buying merchandise or having the event's logo tattooed on their skin. Dominic Bliss finds out more.
Events

After a 2.4-mile swim, 112 miles of cycling and a marathon run, competitors can't wait to engage even further with Ironman, whether by social media posts, buying merchandise or having the event's logo tattooed on their skin. Dominic Bliss finds out more.

Basketball
Events

With a keen eye on expansion in the continent's biggest markets, EuroLeague and IMG's new EuroLeague Ventures is aiming for the top table in European sport. Callum McCarthy reports.

Basketball
Business

With technology that can now identify suspicious activity, and the potential for increased viewing figures and greater fan engagement, supporters of sports betting in the US believe they may soon be able to overturn prohibitive legislation that dates back 25 years. SportBusiness International finds out more.

Esports
Other

Gamification may no longer be the next big thing, but it still offers rights-holders the chance to build their brand, increase engagement and even improve standards. Andy Fry speaks to organisations that are getting it right.

Multi-sport
Events

IOC president Thomas Bach has described the expected double award of the 2024 and 2028 Games as a “golden opportunity”, but is it also the start of a new era for the Olympic Games bidding process? Mark Bisson reports.

Multi-sport
Events

With a series of new mixed gender relays and team events added to the schedule, the programme for Tokyo 2020 has been hailed as “a real step-change in the Olympic programme”. But, asks Mark Bisson, will it be enough to win over a new generation of Olympic Games enthusiasts?
Motorsport
Media

Force India's deal with Sport Bible could be a precursor to Formula One establishing a new relationship with social media. Andy Fry finds out more.
Football
Media

North American broadcasters would see viewing figures soar should a joint US, Canada and Mexico bid for the 2026 Fifa World Cup succeed. But, as Frank Dunne reports, it could also cost them dear.
Motorsport
Events

SpeedMachine, the new Silverstone rallycross motorsport festival from WME | IMG, mixes the best of cars, music and food. Ben Cronin asks if there is an appetite for this kind of event.
Other

MotoGP is the latest sports property to launch its own esports competition mixing virtual and real-life encounters. Sport Business International finds out more.
Media

With the rise of Uninterrupted, Padlokt and Dugout, player platforms are becoming increasingly popular with athletes who want direct access to their fans. Richard Clarke reports.
American Football
Business

Dominic Bliss finds out how the NFLPA’s RISING 50 has been successful in identifying the NFL's most marketable idols of tomorrow.
Stadia

Sky walks are allowing stadium operators to open up a useful extra revenue stream. Will Mann reports.
Mixed Martial Arts
Events

Fan engagement consultant Mark Bradley visits Singapore to experience the razzmatazz of ONE Championship.