Nike
Stage set for bidding war as FFF launches kit supplier tender
The French Football Federation (FFF) has officially launched a new kit and apparel supplier tender process, with competition expected on incumbent Nike from major rivals Adidas and Puma.
Shock as Nike ousts Adidas as Germany kit supplier
One of the most iconic partnerships in world sport, the German national football team and Adidas, is to come to an end after the Fifa World Cup in 2026, with Nike to take on kit supplier rights to the…
RB Leipzig cuts decade-long Nike ties with Puma deal
The Red Bull football group's long-running association with Nike will come to an end in June, after RB Leipzig, the senior club in the portfolio, signed a new kit supplier deal with Puma
Nike on notice as FFF ‘to launch’ kit supplier tender
The French Football Federation (FFF) is set to launch a new kit and apparel supplier tender, two years ahead of current sponsor Nike's deal ending.
Woods split could signal shift in Nike’s golf strategy
The conclusion of the 27-year-old relationship between Tiger Woods and Nike has raised questions for both parties in terms of their future role in the golf shoe and apparel business
Nike inks 10-year Football Australia extension, promises replica Matildas’ GK shirt
Football Australia and Nike are to take their commercial relationship into a third decade after the US sportswear giant today (Friday) signed a new 10-year kit supplier contract
Concacaf takes official ball, apparel rights to market
Nike’s long-standing association with Concacaf is under threat after the confederation began a request for proposal (RFP) process looking to maximise its expanded inventory and new-found competition i…
USA Gymnastics lands record Nike sponsorship deal
USA Gymnastics has announced a new five-year sponsorship with Nike that is the largest in the governing body's history
Nike makes permanent exit from Hockey Canada partnership
US sportswear giant Nike has ended its sponsorship of Hockey Canada, amid the fallout from a sexual assault scandal that came to light at ice hockey's domestic governing body last year
RCD Mallorca extends Nike kit sponsorship
RCD Mallorca has announced a five-year extension with Nike as the LaLiga club's kit sponsor
Puma ‘set to replace’ long-serving Nike as Portuguese Football Federation sponsor
German sportswear and equipment manufacturer Puma is set to replace US rival Nike as the kit supplier of the Portuguese Football Federation (FPF)
Nike adds Liga MX Femenil to women’s football portfolio
US sportswear and equipment manufacturer Nike has furthered its commitment to women’s football by agreeing a sponsorship deal with Liga MX Femenil, the top division in Mexico.
Athletes Unlimited extends Nike sponsorship
Athletes Unlimited, the startup network of women's professional sports leagues, has extended its partnership with Nike in a multi-year deal that will keep the American manufacturer as the uniform, athletic…
Nike’s Mark Parker named Walt Disney chairman of board
Nike executive chairman Mark Parker has been named the chairman of the board by ESPN parent the Walt Disney Co
Nike drops Kyrie Irving after promoting antisemitic film
Nike has formally ended its partnership with Brooklyn Nets guard Kyrie Irving, one month after suspending the National Basketball Association star
Return of Kappa to Kaizer Chiefs ends Nike’s 23-year run
Italian sportswear manufacturer Kappa has rekindled an association with Kaizer Chiefs by signing on as the South African Premier Soccer League club’s official technical sponsor and licensing partner, a…
Fanatics exports sports merchandise model to Japan with Yomiuri Giants deal
Nippon Professional Baseball (NPB) club Yomiuri Giants has entered into a long-term global deal with US sportswear and equipment manufacturer Nike and sports merchandising company Fanatics that will see…
Adidas to replace Nike at Saudi Arabian Football Federation from 2023
The Saudi Arabian Football Federation (SAFF) has signed up Adidas as the national team kit supplier, from 2023 until 2026