NHL (National Hockey League)

The National Hockey League and leading global sports retailer Fanatics have opened a new 9,000-square-foot NHL Shop flagship store in New York City.

The National Hockey League and Liga Stavok have secured a sports betting agreement which designates the Russian gaming operator as the league's official sportsbook of Russia and the Commonwealth of Independent …

The National Hockey League has struck a multiyear North American partnership with global international money transfer provider OFX, which has been designated the league's official currency exchange provider

Nordic Entertainment (Nent) Group has signed a five-year exclusive media rights agreement in Poland with the National Hockey League to broadcast up to 1,400 live games every season on subscription OTT…

Financial services company Discover has replaced Bridgestone as the title sponsor of the National Hockey League's Winter Classic tentpole event

National Hockey League players will take part in the 2022 Beijing Winter Olympics after a deal was finally struck between the league, NHL Players Association, International Ice Hockey Federation, and International…

Keith Wachtel, the NHL’s chief business officer and senior executive vice president, speaks to SportBusiness about the strategy and decision-making process behind the much-anticipated revenue-generating initiative.

The National Hockey League will allow teams to sell advertising space on both their helmets and jerseys to sports betting companies from the 2022-23 season, it has emerged.

The National Hockey League will add jersey sponsorship patches from the 2022-23 season following a vote to approve the initiative by the league's board of governors, according to multiple reports

The National Hockey League has taken up its option to sell its 10-per-cent shareholding in Disney Streaming Services, the interactive media and internet company formerly known as BAMTech Media, to The…

National Hockey League teams have reportedly been thrown into disarray by the league's ongoing uncertainty over whether there will be a break for the Beijing Winter Olympics during the 2021-22 season

The National Hockey League has brought in popular social media content creator Josh Richards as a special adviser to the league as a "voice of the fans," with the goal of growing its youth audience.

The National Hockey League and interactive audio chat app Clubhouse have struck a content partnership ahead of the 2021 Stanley Cup Final, which kick off on June 28.

The National Hockey League has announced a partnership with online music marketplace Beatclub to feature its vast catalogue of exclusive music, beats, and songs throughout the duration of the 2020-21 se…

The National Hockey League has made helmet sponsorships a permanent commercial fixture after introducing the move as a trial during the 2020-21 season to help teams recoup lost revenues during the Covid-19…

The National Hockey League has secured a multiplatform content partnership with sports betting media company The Action Network for the remainder of the 2021 Stanley Cup Playoffs.

NBC Sports has added subscription service Peacock Premium as a streaming option for all the remaining National Hockey League Stanley Cup semi-final games