NFL (National Football League)

Features

Television networks can't get enough of reality programmes that follow the everyday lives of sports stars. Barry Wilner finds out how the USOC and NFL are using the content to generate interest in their live events.

What defines the strongest team identities in sport and is there a science to creating a compelling brand? In the third part of a three-part series, Frank Dunne takes a look at the Green Bay Packers NFL American football franchise.

SportBusiness International reports on the NFLPA’s game-changing tie-up with Whoop and the implications for sport and the wearable technology sector.

Ben Cronin looks at how the NFL and EA Sports have turned to a YouTube influencer in a bid to win new UK fans.

As the NFL championship game on February 5 nears, Barry Wilner takes a look at how brands are planning to activate around Super Bowl LI.

Team values are continuing to soar in the NFL. Barry Wilner asks what is behind the continuing success of the North American League and whether it will continue

A new edition of the TVSM Global Report underlines the strength of the global sports media rights market, which is predicted to be worth nearly $50bn by 2019.

Storytelling, digital engagement and private equity’s relationship with sport were some of the important themes covered at the recent Leaders Sport Business Summit in New York. Ben Cronin picks out five highlights from the event.

With both soccer and American football to host in the future, how will English Premier League side Tottenham Hotspur’s new stadium accommodate for both without compromise? Elisha Chauhan reports.

Swimming pools were installed at EverBank Field ahead of the 2014 NFL (National Football League) season. Matt Cutler spoke to the Jacksonville Jaguars and Populous to see whether it’s a stadium initiative worth adopting.

The NFL (National Football League) could be set to move its all-star Pro Bowl game outside of the United States. Elisha Chauhan investigates the feasibility and rationale of touted host Brazil.

Owen Evans looks at where rights-trading agency giant MP & Silva sees potential European media growth for the NFL (National Football League), following last month’s five-year distribution deal.

Matthew Hochberg looks at the best and worst of the 2015 Super Bowl advertising campaigns, and why there was a more solemn tone around this year’s spots.

Is the NFL (National Football League)’s decision to partner with YouTube a sign that a major assault from Google for live premium rights is on the horizon? Owen Evans reports.

As an American who loves – absolutely loves – sport, the Super Bowl is one of the most exciting days in the calendar. Normal order of service is getting together with friends at home, eating copious amounts of unhealthy food, and sharing in the excitement of the Big Game on TV. Being outside the United States, in London, for the first time on Super Bowl Sunday this year, I didn’t know what to expect. Would it be any different across the pond?

Donna Goldsmith has held senior executive positions at the NBA (National Basketball Association), WWE (World Wrestling Entertainment) and 2014 Super Bowl Host Committee. She reveals how she became one of the most influential women in the business of sport.

Kevin Roberts: More than ever, success relies on authenticity

The Dallas Cowboys is the NFL (National Football League) franchise with the highest number of Facebook likes, currently 7.7 million, one million more than any other team. The Cowboys have the best overall social media presence in the NFL, according to social media analyst Starcount, which also ranks the Cowboys as the sixth best sports team in the world on social media.

What content works best for each social media platform, and how to exactly measure what ROI is for a social media strategy, are two questions every major outward-facing business looks to answer on a daily basis. Elisha Chauhan asked social media experts from across the world what the answers are in sport and, through a series of case studies, looked at the challenges and opportunities facing a variety of rights-holders.