NFL (National Football League)

Features

In this week's US sports industry round-up: Anheuser-Busch launches incentive-based sponsorship program; ESPN+ to launch on April 12; and Concacaf president paid more than Uefa and Fifa counterparts

SportBusiness International speaks to EA Sports and NFL executives to discuss how they bring in sponsors to the Madden games and the commercial opportunities available

In this week's US sports industry round-up: Turner Sports joins crowded, competitive OTT arena; NBA to offer fans fourth-quarter live streaming; and MetLife Stadium proposed for 2026 World Cup final

In this week's US sports industry round-up: New pro football league gets headstart on XFL; NFL Draft to have unprecedented TV coverage; and MLB to expand international push with London series

In this week's US sports industry round-up: Seattle NHL bid gains $100m and another Leiweke; MLB takes big swing with exclusive Facebook deal; and New York Cosmos count the cost of NASL demise

In this week's US sports industry round-up: LA Clippers find match in Bumble; Seattle sends strong message to NHL; and Pitaro replaces Skipper as ESPN president

In this week's US sports industry round-up: North American 2026 World Cup bid in danger; SeatGeek just the ticket for Dallas Cowboys; and Pizza Hut grabs slice of the NFL pie

SportBusiness International looks at how the NFL has dealt with the kneeling protests and what lessons can be learned from the episode in a fevered political atmosphere in the US.

The NFL employed Chinese-Canadian superstar Kris Wu as an ambassador in its latest attempt to cultivate audiences in China. Mark Dreyer examines the thinking behind the move and looks at historical attempts by the league to build audiences in the country.

Former Synergy chief executive Tim Crow says sport needs to do more to integrate music into its marketing. Here he offers a four-point action plan for rights holders.

In this week's US sports industry round-up: Fox announces impressive World Cup schedule; Front-runner emerges in race to take over Carolina Panthers; and ratings down in NBA All-Star Game

In this week's US sports industry round-up: ESPN Plus kicks off with MLS deal; YouTube TV adds subscription sports channels; and LA to cash in on NBA All-Star Game

Richard Clarke rounds-up some of the ways in which digital, social media and technology impacted the NFL during the 2018 season.

Despite a seven-per-cent year-on-year audience decline, Super Bowl LII was still one of the 10 most-viewed shows in US history – making it the perfect platform for brands to reach a mass audience. Broadcaster NBC was able to charge a staggering $5.2m (€4.2m) for a 30-second advertising spot.

In this week's US sports industry round-up: Disney dishes details of new streaming service; US Soccer election enters home stretch; and Rose contract proves a major thorn for Adidas