NFL (National Football League)
In this week's US sports industry round-up: Seattle NHL bid gains $100m and another Leiweke; MLB takes big swing with exclusive Facebook deal; and New York Cosmos count the cost of NASL demise
In this week's US sports industry round-up: LA Clippers find match in Bumble; Seattle sends strong message to NHL; and Pitaro replaces Skipper as ESPN president
In this week's US sports industry round-up: North American 2026 World Cup bid in danger; SeatGeek just the ticket for Dallas Cowboys; and Pizza Hut grabs slice of the NFL pie
SportBusiness International looks at how the NFL has dealt with the kneeling protests and what lessons can be learned from the episode in a fevered political atmosphere in the US.
The NFL employed Chinese-Canadian superstar Kris Wu as an ambassador in its latest attempt to cultivate audiences in China. Mark Dreyer examines the thinking behind the move and looks at historical attempts by the league to build audiences in the country.
Former Synergy chief executive Tim Crow says sport needs to do more to integrate music into its marketing. Here he offers a four-point action plan for rights holders.
In this week's US sports industry round-up: Fox announces impressive World Cup schedule; Front-runner emerges in race to take over Carolina Panthers; and ratings down in NBA All-Star Game
In this week's US sports industry round-up: ESPN Plus kicks off with MLS deal; YouTube TV adds subscription sports channels; and LA to cash in on NBA All-Star Game
Amazon, Facebook and ball-tracking technology | The highs and lows of the NFL season on digital and social media
Richard Clarke rounds-up some of the ways in which digital, social media and technology impacted the NFL during the 2018 season.
Despite a seven-per-cent year-on-year audience decline, Super Bowl LII was still one of the 10 most-viewed shows in US history – making it the perfect platform for brands to reach a mass audience. Broadcaster NBC was able to charge a staggering $5.2m (€4.2m) for a 30-second advertising spot.
In this week's US sports industry round-up: Disney dishes details of new streaming service; US Soccer election enters home stretch; and Rose contract proves a major thorn for Adidas
Ryan DiNunzio, football and soccer business unit senior director with New Era Cap, the official on-field cap of the NFL, explains how the sportswear company operates around the Super Bowl.
In this week's US sports industry round-up: Atlanta stadium bucks concession pricing trend; Fox buys Thursday Night Football rights; and Solo files complaint against US Soccer
In this week's US sports industry round-up: NBA wants legalized sports gambling; Fox favourites for Thursday Night Football; and all still to play for in US Soccer presidential race
The number of people watching NFL games in stadiums and on television has fallen significantly over the last few years. Richard Clarke assesses whether empty seats and poor ratings are signs of a permanent decline.
Television networks can't get enough of reality programmes that follow the everyday lives of sports stars. Barry Wilner finds out how the USOC and NFL are using the content to generate interest in their live events.
What defines the strongest team identities in sport and is there a science to creating a compelling brand? In the third part of a three-part series, Frank Dunne takes a look at the Green Bay Packers NFL American football franchise.
Ben Cronin looks at how the NFL and EA Sports have turned to a YouTube influencer in a bid to win new UK fans.