NFL (National Football League)
The 2020 NFL Draft in Las Vegas is scheduled to include a stage on the water in front of the Bellagio Hotel and Casino fountains, with players being brought to the dais by boat for an official red carpet e…
The National Football League has announced a partnership with fashion retailer H&M to launch a range of NFL-branded apparel and accessories in a deal brokered by IMG
Rocket Mortgage, a subsidiary of Detroit-based mortgage company Quicken Loans, has become the official mortgage sponsor of the National Football League in a multi-year deal
The National Football League salary cap could top the $200m mark for the first time in 2020, with a projected range between $196.8m to $201.2m, according to multiple reports.
The National Football League is continuing to pilot 5G cloud technology in the United States by partnering with Verizon and Amazon Web Services for Verizon’s 5G Ultra Wideband network.
Arizona Cardinals cornerback Josh Shaw, who has been suspended through at least the 2020 season for betting on National Football League games on multiple occasions this campaign, reportedly bet against …
The National Football League has suspended Arizona Cardinals cornerback Josh Shaw through at least the 2020 season for betting on league games on multiple occasions this season
US broadcast network Fox has announced it has already sold out all its advertising inventory for Super Bowl LIV, which is scheduled to take place at Miami's Hard Rock Stadium on February 2, 2020
The National Football League is returning to Mexico City on November 18, and is expecting a far more successful experience than last year's debacle in which the showdown between the Kansas City Chiefs …
Mark Waller, executive vice-president, international and events at the NFL, hopes for a London-based franchise by 2022
NFL franchise slashed the price of food and drink at their new Mercedes-Benz Stadium Revenue decline less than anticipated; fan response greater
The Philadelphia Eagles’ Ari Roitman explains the long-term thinking behind his stability-first commercial strategy, and discusses how the team still managed to take maximum advantage of their unexpected Super Bowl victory.
US major leagues are tweaking their rules to make sure fans stay tuned in as concerns build about distracted audiences. Data is playing a critical role, with leading rights-holders employing sophisticated, data-led decision-making to make the changes.
Amazon founder and chief executive Jeff Bezos is reportedly interested in purchasing a National Football League team
Discussion of possible move by NFL team aimed at addressing tepid fan reception in Los Angeles
Anheuser-Busch InBev's sparkling wine brand BABE has become the first-ever official wine sponsor of the National Football League
The National Football League has announced it will add its content to a variety of music streaming platforms including Pandora, TuneIn, Tidal, Spotify, and SoundCloud in its attempts to expand its dig…
The National Football League Players Association and NFL Media have agreed to a multi-year deal to broadcast the NFLPA Collegiate Bowl live on NFL Network through 2024
National Football League commissioner Roger Goodell has confirmed that a 17-game regular season is part of the ongoing Collective Bargaining Agreement talks with the NFL Players Association
In an effort to expand the pool of potential team investors, the National Football League is reportedly considering increasing the amount of money that prospective owners can borrow from $350m (€317m) t…
The National Football League and the NFL Referees Association have reached a deal on a new seven-year Collective Bargaining Agreement that will run until May 31, 2026
National Football League owners are reportedly pushing for an expanded 17-game regular season as part of a new Collective Bargaining Agreement.
The National Football League has continued its embrace of legalized sports betting by naming DraftKings as the league's first official daily fantasy partner
The National Football League is offering $3m as part of an initiative to create a helmet which can outperform the equipment currently in use
The National Football League has entered into a partnership with message board platform Reddit, which will include exclusive 'Ask Me Anything' (AMA) discussions with NFL personalities as part of a broader …
Major League Baseball is once again the highest-ranking sports rights-holder on a list of the world’s biggest licensors, having registered a reported $5.5bn in retail sales in 2018.
Tottenham Hotspur has installed fewer corporate boxes at its new stadium as it looks to target a more diverse range of clients with a more flexible hospitality approach
Brittany Bowlen, the 28 year-old daughter of Denver Broncos Owner Pat Bowlen will join the franchises's management team by the end of the year
Americans bet an estimated $6bn (€5.2bn) on last night’s Super Bowl according to a survey by the American Gaming Association (AGA).
A group of Atalanta residents has brought a lawsuit against AMB Sports and Entertainment (AMBSE), the owners of the Mercedes-Benz Stadium (MBS) in Atlanta, arguing that the operator should pay $26m in…
The City of Oakland has filed a suit against the NFL and the Oakland Raiders, aiming to "recover damages resulting from the Raiders' illegal move to Las Vegas"
The Baltimore Ravens have announced a multi-year marketing deal with Horseshoe Casino, which will allow the gaming company to use the team's logo in promotions and increase its presence at M&T Bank Stadium
Continuing a trend of US sports teams dropping concession prices, the NFL's Seattle Seahawks announced new value items and pricing ahead of this weekend's home opener against the Dallas Cowboys
A group of Pro Football Hall of Famers are threatening a mass boycott of the annual induction ceremony unless all Hall of Famers get health insurance coverage and an annual salary
The National Football League stands to gain more than $2.3bn (€1.9bn) per year in additional revenue thanks to legalised sports betting, according to a recent Nielsen Sports study.
Declining attendance for NFL games and other sporting events in the last several years has led to a rethink about concession prices
Carolina Panthers owner David Tepper is hoping to get a return on his $2.275bn investment in the NFL franchise – but in the immediate term he has set his sights on improving the fan experience.