NFL (National Football League)

Major League Baseball is once again the highest-ranking sports rights-holder on a list of the world’s biggest licensors, having registered a reported $5.5bn in retail sales in 2018.

Tottenham Hotspur has installed fewer corporate boxes at its new stadium as it looks to target a more diverse range of clients with a more flexible hospitality approach

Brittany Bowlen, the 28 year-old daughter of Denver Broncos Owner Pat Bowlen will join the franchises's management team by the end of the year

Americans bet an estimated $6bn (€5.2bn) on last night’s Super Bowl according to a survey by the American Gaming Association (AGA).

A group of Atalanta residents has brought a lawsuit against AMB Sports and Entertainment (AMBSE), the owners of the Mercedes-Benz Stadium (MBS) in Atlanta, arguing that the operator should pay $26m in…

The City of Oakland has filed a suit against the NFL and the Oakland Raiders, aiming to "recover damages resulting from the Raiders' illegal move to Las Vegas"

The Baltimore Ravens have announced a multi-year marketing deal with Horseshoe Casino, which will allow the gaming company to use the team's logo in promotions and increase its presence at M&T Bank Stadium

Continuing a trend of US sports teams dropping concession prices, the NFL's Seattle Seahawks announced new value items and pricing ahead of this weekend's home opener against the Dallas Cowboys

A group of Pro Football Hall of Famers are threatening a mass boycott of the annual induction ceremony unless all Hall of Famers get health insurance coverage and an annual salary

Mark Waller, executive vice-president, international and events at the NFL, hopes for a London-based franchise by 2022

NFL franchise slashed the price of food and drink at their new Mercedes-Benz Stadium Revenue decline less than anticipated; fan response greater

The Philadelphia Eagles’ Ari Roitman explains the long-term thinking behind his stability-first commercial strategy, and discusses how the team still managed to take maximum advantage of their unexpected Super Bowl victory.

US major leagues are tweaking their rules to make sure fans stay tuned in as concerns build about distracted audiences. Data is playing a critical role, with leading rights-holders employing sophisticated, data-led decision-making to make the changes.

The National Football League stands to gain more than $2.3bn (€1.9bn) per year in additional revenue thanks to legalised sports betting, according to a recent Nielsen Sports study.

Declining attendance for NFL games and other sporting events in the last several years has led to a rethink about concession prices

Carolina Panthers owner David Tepper is hoping to get a return on his $2.275bn investment in the NFL franchise – but in the immediate term he has set his sights on improving the fan experience.

Tim Ellis, the chief marketing officer at Activision is leaving the world of video games to take over as the new CMO at the NFL. Ellis succeeds Dawn Hudson, who stepped down earlier this year

Tom Glick, chief commercial and operating officer with the City Football Group, the multi-national soccer organization that includes current English Premier League champions Manchester City FC, is stepping…

American football league the NFL has today (Friday) confirmed that the 2019 Pro Bowl will return to Camping World Stadium in Orlando, with telco Verizon signing on as presenting sponsor

American football league the NFL distributed more than $8bn (€6.8bn) in national revenue to its 32 franchises in 2017, according to financial results released by the Green Bay Packers.

The NFL has imposed a fine of $2.75m (€2.35m) on outgoing Carolina Panthers owner Jerry Richardson and is set to review recommendations for league-wide reform of rules governing workplace conduct following the probe into the scandal that forced the 81-year-old to sell the team.

The NFL American football league has decided to retain Orlando as host of its Pro Bowl annual all-star event.

The NFL American football league has entered into a partnership with online sports apparel and merchandise retailer Fanatics.

The NFL American football league has today (Wednesday) awarded hosting rights for the 2023 and 2024 editions of its showpiece Super Bowl fixture to Arizona and New Orleans, respectively.

The NFL American football league has promoted Maryann Turcke, currently its president of digital media and NFL Network, to the position of chief operating officer.

Mobile-focused ticket platform SeatGeek has today (Monday) become the latest company to key into the new ticketing strategy employed by American football league the NFL under a multi-year deal that grants the startup a presence in the market alongside industry heavyweights Ticketmaster and StubHub.

American football league the NFL has announced that the Los Angeles Rams and Kansas City Chiefs will take to Mexico City in 2018 for the third consecutive year in which a regular season game has been played in the country.