NFL (National Football League)

The National Football League has signed Diageo, the world's largest distiller, as an official spirits sponsor, a move arriving four years after lifting a ban on liquor advertising within the league

The National Football League has named Katie Hill as its new senior vice president of communications, an appointment which began on May 3.

The National Football League reaffirmed its position as the most valuable property in the United States media landscape when the first round of the 2021 NFL Draft on April 29 outdrew the Oscars for the…

The National Football League and interactive audio chat app Clubhouse have struck an exclusive content partnership ahead of the 2021 NFL Draft, which is being held on April 29-May 1 in Cleveland, Ohio.

The National Football League has signed up paint brand Valspar as a regional sponsor in the UK, in a deal brokered by the CSM Sport & Entertainment agency

The National Football League and Walt Disney Co

The National Football League and Walt Disney Co. have partnered with vintage T-shirt company Junk Food Clothing to create a capsule collection ahead of next week's NFL Draft.

The National Football League has announced a multiyear partnership with US global technology company Cisco, which has been designated an official technology partner of the NFL.

After being forced to stage a fully virtual Draft last year due to the Covid-19 pandemic, the National Football League will return to a sense of normality by allowing a limited number of prospects, media…

After locking in its domestic media rights until 2033, the National Football League is now reportedly looking to secure over $100m per year for its data rights that are provided to sports betting companies.

Set of five landmark pacts nearly double league's annual US media rights

The Walt Disney Co. is reportedly pushing back on the National Football League's desire to charge domestic rights partners double the amount they have been paying to broadcast games

Hannah Robertson, senior group marketing manager at CSM Sport and Entertainment, looks at the NFL's decision to invite 7,500 vaccinated healthcare workers to Super Bowl LV and examines other sports organisations that have taken an altruistic stance during the Covid-19 pandemic

The National Football League has partnered with competitive mobile games platform Skillz to crowdsource a future NFL-themed mobile game.

Rob Higgins, the Tampa Bay Super Bowl LV Host Committee president and CEO, tells SportBusiness about the challenges and opportunities of hosting the NFL championship game amid the pandemic.

Super Bowl LV at Tampa's Raymond James Stadium on February 7 will officially have a capacity of 22,000 fans including 14,500 ticket buyers and 7,500 vaccinated health care workers who will be guests of…

Nickelodeon's broadcast of the NFL wild card game between the New Orleans Saints and Chicago Bears represents the latest – and most technically-advanced – attempt yet by the NFL and its media partners to attract younger fans.