NFL (National Football League)

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Mark Waller, executive vice-president, international and events at the NFL, hopes for a London-based franchise by 2022

NFL franchise slashed the price of food and drink at their new Mercedes-Benz Stadium Revenue decline less than anticipated; fan response greater

The Philadelphia Eagles’ Ari Roitman explains the long-term thinking behind his stability-first commercial strategy, and discusses how the team still managed to take maximum advantage of their unexpected Super Bowl victory.

US major leagues are tweaking their rules to make sure fans stay tuned in as concerns build about distracted audiences. Data is playing a critical role, with leading rights-holders employing sophisticated, data-led decision-making to make the changes.

The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry…

Amazon founder and chief executive Jeff Bezos is reportedly interested in purchasing a National Football League team

Discussion of possible move by NFL team aimed at addressing tepid fan reception in Los Angeles

Anheuser-Busch InBev's sparkling wine brand BABE has become the first-ever official wine sponsor of the National Football League

The National Football League has announced it will add its content to a variety of music streaming platforms including Pandora, TuneIn, Tidal, Spotify, and SoundCloud in its attempts to expand its dig…

Features

Welcome to the first edition of SportBusiness Group’s US Digest, rounding up the big news and developments coming out of the world’s biggest sports market

In this week's US sports industry round-up: FIFA World Cup ratings recovering from rough start | Rhode Island legalizes sports gaming | NASCAR looking at changing sponsorship model 

Welcome to SportBusiness Group’s US Digest, rounding up the news and developments coming out of the world’s biggest sports market Telemundo takes lead against Fox for World Cup viewers As

In this week's US sports industry round-up: United bid wins 2026 World Cup vote by landslide; NBCSN to simulcast Telemundo Russia 2018 matches; and New Jersey sports betting bill is given the green light.

In this week's US sports industry round-up: Delaware ushers in new sports betting era; United 2026 bid outscores 'high risk' Morocco; and the New York Yankees win scheduling battle with ESPN.

Looking at historical data of the publicly-traded commercial partners of the US major leagues shows that investing in Official Corporate Partners is a sound long-term investment strategy. 

In this week's US sports industry round-up: NBA Finals tickets are cheapest in four years; FC Cincinnati to join MLS in 2019; and Twin Cities 'netted $370m from Super Bowl'

In this week's US sports industry round-up: Tepper wins race to take over Carolina Panthers; Supreme Court rules in favour of sports betting; and NBA play-off ratings continue to soar.

In this week's US sports industry round-up: MLB aims to establish long-term relationship with London; United 2026 offers financial and diplomatic assurances; and Manning considers joining Panthers ownership group 

In this week's US sports industry round-up: Khan wants Wembley Stadium to host Super Bowl; NFL Draft draws record TV ratings; and Trump interference threatens USA-led World Cup bid

Rory Squires looks at the evolution of the NFL Draft and how moving the event from the Radio City Music Hall allowed the league to significantly grow the event and upscale its marketing efforts 

In this week's US sports industry round-up: Fox to cover World Cup mainly from LA studio; United 2026 appears to benefit from Morocco malaise; and NBA 'one-and-done' rule is on the way out

In this week's US sports industry round-up: Philadelphia 76ers rise to third in NBA merchandise sales; G League players get long-overdue pay rises; and advertisers told to expect stronger Thursday Night Football 

Legalised sports betting in the US looks set to become a multi-billion-dollar activity. But disputes could nobble the business before it gets out of the blocks.

In this week's US sports industry round-up: ESPN Plus adds boxing and soccer content; race to buy Carolina Panthers enters final stretch; and Fifa inspects North American World Cup bid

In this week's US sports industry round-up: Anheuser-Busch launches incentive-based sponsorship program; ESPN+ to launch on April 12; and Concacaf president paid more than Uefa and Fifa counterparts

SportBusiness International speaks to EA Sports and NFL executives to discuss how they bring in sponsors to the Madden games and the commercial opportunities available

In this week's US sports industry round-up: Turner Sports joins crowded, competitive OTT arena; NBA to offer fans fourth-quarter live streaming; and MetLife Stadium proposed for 2026 World Cup final

In this week's US sports industry round-up: New pro football league gets headstart on XFL; NFL Draft to have unprecedented TV coverage; and MLB to expand international push with London series