NBA

Multiple Sports
Sponsorship & Marketing

Former National Basketball Association (NBA) global partnerships director Crystal Tsang has moved to UAE airline Etihad as global head of sponsorships
Basketball
Finance & Law

NBA Entertainment, the National Basketball Association's marketing and production arm, has appointed Horizon Sports & Experiences (HS&E) to support the league's global market expansion.
Basketball
Fan Engagement

League turns to video platform to boost fan engagement in the country
Basketball
Media

The National Basketball Association announced that all Boulogne-Levallois Metropolitans 92 games, which feature French star and top 2023 NBA Draft prospect Victor Wembanyama will be streamed for free on…
Basketball
Industry Moves

The National Basketball Association has named Paramount+ executive Tammy Henault as its new chief marketing officer, filling a key position within the league
Basketball
Sports Betting

Sportradar and FanDuel announced a renewed partnership that will keep FanDuel with official National Basketball Association data from Sportradar beginning next season and running through 2030-31
Basketball
Media

Verizon has completed a deal in which NBA League Pass, the National Basketball Association’s live game subscription service, and the league’s television channel NBA TV have been added to the company’s +play…
Basketball
Media

The National Basketball Association and Amazon announced a multiyear agreement to stream NBA games exclusively on Amazon's Prime Video in Brazil, marking another major step in both the rights acquisition…
Basketball
Fan Engagement

The Golden State Warriors are the most popular NBA team on social media platforms in China this year, with their star Stephen Curry the most popular player on leading platform Weibo, according to Mailman's…
Basketball
Licensing & Merchandising

The NBA has agreed a "multi-year" deal with Reliance Retail for the distribution of league merchandise online and at stores across India
Basketball
Media

TV2 Denmark, the government-owned broadcaster, has renewed its rights to the NBA for three seasons, 2022-23 to 2024-25
Basketball
Media

Sky Sports will continue to hold the exclusive rights to the NBA in the UK and Ireland for the 2022-23 season.
Basketball
Sponsorship & Marketing

Michael Uva, vice-president and head of basketball at 160over90, explains why player and performance awards must continue to evolve in order to maximise their potential as fan content and value as a sponsorship asset
Basketball
Media

Baltics media group TV3 has agreed a multi-year extension to its broadcast rights deal with the National Basketball Association and will significantly enhance its coverage of the North American basketball…
Basketball
Sponsorship & Marketing

The Basketball Africa League (BAL), the continental league developed by the International Basketball Federation (Fiba) and NBA, has signed up Entrepreneurial Solutions Partners (ESP) as a new sponsor
Multiple Sports
Education

In the latest two episodes of the Sports Matters Academy educational content series, panellists including marketing executives from Unilever, UBS and NBA Asia provide their insights about the sponsorship sector.
Basketball
Events

League extends its international development efforts into a new area
Basketball
Media

National Basketball Association commissioner Adam Silver told the SportNXT industry conference in Melbourne yesterday that sports leagues and athletes must accept their status as role models when it comes…