National Hockey League
Features
“We are not interested in the discussion of integrity fees” | Keith Wachtel, NHL
The National Hockey League has been swift to capitalise on the repeal of PASPA and the subsequent legalisation of gambling in some US states. Starting next season, the organisation will introduce puck and player tracking to create more in-play betting markets around its content. SportBusiness speaks to the league’s chief revenue officer and executive vice-president, global partnerships, Keith Wachtel.
The Golden goose | How the Knights hit the jackpot in Vegas
In just half a season, the Golden Knights NHL expansion team has captured the imagination of the US sports world with its success on the ice and, just as importantly, shattered the long-standing myth that Las Vegas is not a viable market for a major sports team.
PPG extends entitlement as NHL’s exclusive paint partner
New term calls for use of thermochromic coatings on official NHL game pucks
NHL signs cross-marketing and promotional deal with Green Day
Collaboration includes live appearances, use of band's music in various broadcast show intros, league content
NHLPA declines CBA opt-out, ensures labor peace in hockey for three years
League, union decisions to stay in current labor deal is marked shift in tenor from the last quarter century of hockey labor relations
Jessica Berman makes history in appointment as NLL deputy commissioner
Former NHL executive becomes first woman to hold the title among North American pro sports