National Football League (NFL)
My Super Bowl #2 | The official on-field cap supplier
Ryan DiNunzio, football and soccer business unit senior director with New Era Cap, the official on-field cap of the NFL, explains how the sportswear company operates around the Super Bowl.
Rams v Chiefs confirmed for NFL’s latest Mexican fixture
American football league the NFL has announced that the Los Angeles Rams and Kansas City Chiefs will take to Mexico City in 2018 for the third consecutive year in which a regular season game has been played in the country.
US Digest | Falcons’ Mercedes-Benz stadium bucks concession pricing trend
In this week's US sports industry round-up: Atlanta stadium bucks concession pricing trend; Fox buys Thursday Night Football rights; and Solo files complaint against US Soccer
US Digest | NBA wants legalized sports gambling
In this week's US sports industry round-up: NBA wants legalized sports gambling; Fox favourites for Thursday Night Football; and all still to play for in US Soccer presidential race
NFLPA extends social media partnership with Opendorse
The NFL Players Association (NFLPA), the official players’ union of the American football league, has signed a five-year extension to its partnership with athlete marketing platform Opendorse.
NFL reduces 2018 London schedule as Tottenham secures single game
The NFL American football league has scheduled three regular-season games for London in 2018, with the new home of English Premier League football club Tottenham Hotspur set to host one game, rather than the two originally specified, in its first year of operation.
Goodell sets out retirement plan, answers NFL critics
Roger Goodell has said he will retire as commissioner of American football league the NFL following the conclusion of his new contract in 2024.
Down time | Is the NFL suffering a blip, or a more serious decline?
The number of people watching NFL games in stadiums and on television has fallen significantly over the last few years. Richard Clarke assesses whether empty seats and poor ratings are signs of a permanent decline.
NFL seeks extension to Twickenham game deal
Alistair Kirkwood, managing director for the UK division of the NFL, has said that there is a “reasonable chance” the American football league could seek to extend its hosting contract with London’s Twickenham Stadium, the home of the English national rugby union team.
Reality TV | Behind-the-scenes sports shows proving a winner
Television networks can't get enough of reality programmes that follow the everyday lives of sports stars. Barry Wilner finds out how the USOC and NFL are using the content to generate interest in their live events.
NFL revamps Super Bowl bidding process – report
American football league the NFL has introduced a new model to assign hosting rights for the Super Bowl, according to NBC Sports’ Pro Football Talk website.
NFL sets first with StubHub partnership
American football league the NFL has agreed a multi-year deal with StubHub for the online ticket exchange to become its authorised ticket resale marketplace.
NFL signs long-term retail partnership with Aramark
The NFL American football league has signed a multi-year deal to make US food service, facilities and uniform provider Aramark its official retail partner in the US.
Fanatics secures SoftBank investment, targets international growth
Online sports apparel and merchandise retailer Fanatics has set out plans to expand its international presence after closing a $1bn (€838.4m) funding round led by Japanese telecommunications and internet group SoftBank.
NFL and EA claim first with new esports event
Video game developer Electronic Arts has partnered with American football league the NFL to launch a new competitive gaming and esports event in what is claimed to be the biggest commitment to the sector by a US professional sports league.
Non-conformist brands | Part three: Green Bay Packers
What defines the strongest team identities in sport and is there a science to creating a compelling brand? In the third part of a three-part series, Frank Dunne takes a look at the Green Bay Packers NFL American football franchise.