National Football League (NFL)
San Francisco 49ers cheerleader takes knee during national anthem
The NFL national anthem saga made unexpected headlines when a San Francisco 49ers cheerleader took a knee during The Star Spangled Banner during Thursday night's game against the Oakland Raiders
New York Jets sign innovative gaming partnership with MGM Resorts
The New York Jets have joined the ever-growing sports betting market by announcing an innovative partnership with MGM Resorts International
London is just the start of the NFL’s plans for global domination
Mark Waller, executive vice-president, international and events at the NFL, hopes for a London-based franchise by 2022
Baltimore Ravens become second NFL team to sign official casino sponsor
The Baltimore Ravens have announced a multi-year marketing deal with Horseshoe Casino, which will allow the gaming company to use the team's logo in promotions and increase its presence at M&T Bank Stadium
Seattle Seahawks are latest NFL team to drop concessions prices
Continuing a trend of US sports teams dropping concession prices, the NFL's Seattle Seahawks announced new value items and pricing ahead of this weekend's home opener against the Dallas Cowboys
NFL Hall of Famers demand health insurance – for themselves only
A group of Pro Football Hall of Famers are threatening a mass boycott of the annual induction ceremony unless all Hall of Famers get health insurance coverage and an annual salary
Atlanta Falcons’ concession-pricing trades small revenue dip for major goodwill gains
NFL franchise slashed the price of food and drink at their new Mercedes-Benz Stadium
Revenue decline less than anticipated; fan response greater
Study: NFL to gain more than $2.3bn a year from sports betting
The National Football League stands to gain more than $2.3bn (€1.9bn) per year in additional revenue thanks to legalised sports betting, according to a recent Nielsen Sports study.
Philadelphia Eagles opt for long-term stability, creating bespoke commercial partnerships
The Philadelphia Eagles’ Ari Roitman explains the long-term thinking behind his stability-first commercial strategy, and discusses how the team still managed to take maximum advantage of their unexpected Super Bowl victory.
Cheaper concessions being tested to drive fan interest
Declining attendance for NFL games and other sporting events in the last several years has led to a rethink about concession prices
Carolina Panthers enjoy early benefits of Tepper effect
Carolina Panthers owner David Tepper is hoping to get a return on his $2.275bn investment in the NFL franchise – but in the immediate term he has set his sights on improving the fan experience.
Video game exec Ellis becomes NFL’s new CMO
Tim Ellis, the chief marketing officer at Activision is leaving the world of video games to take over as the new CMO at the NFL. Ellis succeeds Dawn Hudson, who stepped down earlier this year
City Football Group COO Glick steps down to join Panthers
Tom Glick, chief commercial and operating officer with the City Football Group, the multi-national soccer organization that includes current English Premier League champions Manchester City FC, is stepping…
US sports tweak rules and presentation to keep audiences hooked
US major leagues are tweaking their rules to make sure fans stay tuned in as concerns build about distracted audiences. Data is playing a critical role, with leading rights-holders employing sophisticated, data-led decision-making to make the changes.
NFL maintains commitment to Orlando for Pro Bowl
American football league the NFL has today (Friday) confirmed that the 2019 Pro Bowl will return to Camping World Stadium in Orlando, with telco Verizon signing on as presenting sponsor
All upside for NFL from ‘win-win’ Nike-Fanatics deal
The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry…
NFL exceeds $8bn in revenue payments
American football league the NFL distributed more than $8bn (€6.8bn) in national revenue to its 32 franchises in 2017, according to financial results released by the Green Bay Packers.
US Digest | Lakers reap immediate rewards of the LeBron effect
Welcome to the first edition of SportBusiness Group’s US Digest, rounding up the big news and developments coming out of the world’s biggest sports market