National Football League (NFL)

American Football
Other

The NFL national anthem saga made unexpected headlines when a San Francisco 49ers cheerleader took a knee during The Star Spangled Banner during Thursday night's game against the Oakland Raiders
American Football
Sports Betting

The New York Jets have joined the ever-growing sports betting market by announcing an innovative partnership with MGM Resorts International
American Football
Business

Mark Waller, executive vice-president, international and events at the NFL, hopes for a London-based franchise by 2022
American Football
Sponsorship & Marketing

The Baltimore Ravens have announced a multi-year marketing deal with Horseshoe Casino, which will allow the gaming company to use the team's logo in promotions and increase its presence at M&T Bank Stadium
American Football
Fan Engagement

Continuing a trend of US sports teams dropping concession prices, the NFL's Seattle Seahawks announced new value items and pricing ahead of this weekend's home opener against the Dallas Cowboys
American Football
Other

A group of Pro Football Hall of Famers are threatening a mass boycott of the annual induction ceremony unless all Hall of Famers get health insurance coverage and an annual salary
American Football
Stadia

NFL franchise slashed the price of food and drink at their new Mercedes-Benz Stadium Revenue decline less than anticipated; fan response greater
American Football
Sports Betting

The National Football League stands to gain more than $2.3bn (€1.9bn) per year in additional revenue thanks to legalised sports betting, according to a recent Nielsen Sports study.
American Football
Sponsorship & Marketing

The Philadelphia Eagles’ Ari Roitman explains the long-term thinking behind his stability-first commercial strategy, and discusses how the team still managed to take maximum advantage of their unexpected Super Bowl victory.
American Football
Business

Declining attendance for NFL games and other sporting events in the last several years has led to a rethink about concession prices
American Football
Business

Carolina Panthers owner David Tepper is hoping to get a return on his $2.275bn investment in the NFL franchise – but in the immediate term he has set his sights on improving the fan experience.
American Football
Governance

Tim Ellis, the chief marketing officer at Activision is leaving the world of video games to take over as the new CMO at the NFL. Ellis succeeds Dawn Hudson, who stepped down earlier this year
American Football
Governance

Tom Glick, chief commercial and operating officer with the City Football Group, the multi-national soccer organization that includes current English Premier League champions Manchester City FC, is stepping…
American Football
Other

US major leagues are tweaking their rules to make sure fans stay tuned in as concerns build about distracted audiences. Data is playing a critical role, with leading rights-holders employing sophisticated, data-led decision-making to make the changes.
Events

American football league the NFL has today (Friday) confirmed that the 2019 Pro Bowl will return to Camping World Stadium in Orlando, with telco Verizon signing on as presenting sponsor
American Football
Licensing & Merchandising

The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry…
American Football
Business

American football league the NFL distributed more than $8bn (€6.8bn) in national revenue to its 32 franchises in 2017, according to financial results released by the Green Bay Packers.
American Football
Stadia

Welcome to the first edition of SportBusiness Group’s US Digest, rounding up the big news and developments coming out of the world’s biggest sports market