National Football League (NFL)

Increase in spending mirrors robust audience growth so far in 2021 season

The National Football League is reportedly planning to take future sponsorship rights to the Super Bowl halftime show to the open market, with Pepsi's entitlement deal poised to end in 2022

Disney strikes supplemental rights deal for newly reslotted playoff contests

Saudi Arabian state-owned media company Saudi Sports Company has announced its acquisition of National Football League rights. The broadcaster has announced a three-year agreement for the rights

NFLPA, lawyers for former WFT employees among those seeking greater transparency

Data-driven sports marketing agency Two Circles has expanded its relationship with the NFL to cover international advertising sales across the American football league’s digital platforms.

Report details years of inflammatory comments from former head coach

League advances its efforts to expand its International Series to mainland Europe

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Brett Gosper, National Football League’s head of the United Kingdom and Europe. Eric and Chris also discuss a series of ongoing crises within the National Women’s Soccer League, the National Football League Players Association, and numerous facets of top-tier European football.

The National Football League and NFL Players Association have partnered with Nifty Games, the California-based developer and publisher of mobile sports video games, to create the NFL Clash mobile game.

Brett Gosper, the former chief executive of World Rugby, speaks to SportBusiness about his new role as the NFL’s head of Europe and the UK ahead of this weekend’s NFL London Games at the Tottenham Hotspur Stadium.

Head coach at the center of organizational disarray for winless NFL team

Highly anticipated matchup lives up to heavy viewership expectations

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Jordan Levin, Scientific Games executive vice president and group chief executive of digital, who recently played a key role in sale of betting technology and content operation OpenBet to Endeavor. Eric and Chris also discuss Dapper Labs’ large-scale agreement with the National Football League and NFL Players Association, funding for the newly formed Fanatics Trading Cards, continued turbulence for United States-based regional sports networks, and advancing efforts by the NFL’s Chicago Bears to develop a new stadium.

League looks to tie further into Los Angeles site for upcoming title game

Genius Sports has expanded its data partnerships with sports betting operators Entain and BetMGM in a deal that further monetizes the data company’s acquisition earlier this year of the National Football L…

The National Football League and National Football League Players Association have made a major move into the non-fungible token (NFT) ecosystem by securing a partnership with Dapper Labs, the Canadian-based…