National Basketball Association (NBA)

Landmark ruling spurs widespread criticism from leagues, individual athletes

Localising sports media content to reach diverse markets is an important challenge for an increasing number of sports rights-holders and broadcasters.

Golden State's triumph posts event's best share figure in five years

Portuguese pay-television broadcaster Sport TV has retained rights to North America’s National Basketball Association until 2025.

NBA superstar increasingly eyes potential league expansion market

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Matthew Caldwell, president and chief executive of the National Hockey League’s Florida Panthers. Fisher and Russo also discuss the dissolution of the planned $1.35bn (€1.26bn) merger between SeatGeek and RedBall Acquisition Corp., the unsolicited offer by Nike co-founder Phil Knight to buy the National Basketball Association’s Portland Trail Blazers, the debut of the New England Sports Network’s new direct-to-consumer streaming service, ratings prospects for the NBA and NHL postseason title rounds, and the new arena pursuit of the NHL’s Arizona Coyotes.

Daily dialogue over the past two-plus years to inform upcoming labor talks

Team says it is currently not for sale, but NBA commissioner acknowledges that trust-owned franchise will ultimately need to be sold

Emerging category supplies more than 70 per cent of new sponsorship money to the league

The National Basketball Association has confirmed the return of the NBA Paris Game, with the Chicago Bulls and Detroit Pistons taking part in a regular-season game at the Accor Arena in the French capital …

The National Basketball Association has announced that Scott Levy, the executive vice-president and managing director of its NBA Asia division, will leave the organisation at the end of next month

The National Basketball Assocation (NBA) has announced it will resume its Indian talent scouting programme, NBA Jump, for the first time since the beginning of the Covid-19 pandemic in 2020

Tiffany & Co.-designed awards offer more visual consistency, deeper meaning

The NBA is nurturing its broadcast partners, and at the same time developing its D2C service, as it addresses the challenges of the Asia-Pacific media market.

The National Basketball Association has announced that it will open an office in Singapore. The NBA said the office will help expand its existing efforts in the Asia-Pacific region

NBA superstar focusing new effort on underserved communities

The National Basketball Association has continued its recent run of commercial activity in Europe by securing a multiyear sponsorship extension with footwear and sportswear retailer Foot Locker Europe

Results extend ongoing trend of viewership lift across North American sports