National Basketball Association (NBA)

Basketball
Sponsorship & Marketing

Nike has formally ended its partnership with Brooklyn Nets guard Kyrie Irving, one month after suspending the National Basketball Association star
Multiple Sports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Adam Davis, managing director of North America for Two Circles. Fisher and Russo also discuss Merritt Paulson’s move to sell the National Women’s Soccer League’s Portland Thorns, the National Basketball Association’s embrace of new sources of team investor capital, accelerated plans to expand the College Football Playoff, Major League Baseball’s sale of its BAMTech equity stake, the Boston Red Sox’s jersey patch sale, and the departure of Lenny Daniels from Warner Bros. Discovery.
Basketball
Finance & Law

League expands its embrace of institutional money as franchise values soar
Basketball
Industry Moves

The National Basketball Association has named Sabrina Ellis as its new chief people officer, replacing Oris Stuart in the role.
Multiple Sports
Sponsorship & Marketing

Monumental Sports & Entertainment, parent organization of several North American pro teams, is stopping promotion of its FTX partnership after the cryptocurrency exchange filed for bankruptcy
Basketball
Media

Executive says a league rights renewal has to be a 'deal for the future'
Multiple Sports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Jesse Cole, owner of the Savannah Bananas. Fisher and Russo also discuss the still-turbulent world of sports streaming amid a new batch of third-quarter earnings reports, the strategic merger between Major League Pickleball and the Vibe Pickleball League, the collapse of cryptocurrency exchange FTX that has led to a bankruptcy filing and dissolution of some sports sponsorships, the National Basketball Association’s move to heighten its strategic investment activity, and deepened chaos for prominent social media platform Twitter under new owner Elon Musk.
Basketball
Media

Indonesian media group Emtek has signed a 'multi-year' extension to its rights agreement with the National Basketball Association
Basketball
Finance & Law

Nike has suspended its relationship with Kyrie Irving after the National Basketball Association star player posted on social media a link to a movie that perpetuated antisemitic falsehoods
Multiple Sports
Media

Merged offering of HBO Max, discovery+ to debut next spring in US
Basketball
Media

Vietnamese telecoms operator FPT has acquired exclusive rights to the NBA in a deal starting with the current season and running until 2024-25
Basketball
Sponsorship & Marketing

Stacy McWilliams, the NBA’s senior vice president of team marketing and business operations, tells SportBusiness why the league has significantly expanded its International Team Marketing Program.
Basketball
Media

Globo's pay-television broadcaster SporTV will once again broadcast the NBA in Brazil after securing a sublicensing agreement with beer brand Budweiser, which holds a package of NBA media rights in the…
Basketball
Technology

League initiative to 'source, evaluate, and pilot emerging technologies' expands in its second iteration to incorporate three key areas surrounding fan engagement. US Editor Eric Fisher reports.
Basketball
Media

Live sports mobile platform Buzzer has secured multiyear partnership extensions with the National Basketball Association and Women's National Basketball Association to continue to distribute out-of-market…
Basketball
Media

ESPN has expanded its media rights agreement in Australia with the NBA to add two live games per week that were previously on free-to-air public-service broadcaster SBS, starting from the upcoming 2022-23…
Basketball
Media

One of the most influential shows in US sports media stays intact
Basketball
Licensing & Merchandising

The National Basketball Association has further expanded its international reach by partnering with sportswear retailer Shesha to open the league's first retail store in Africa