National Basketball Association (NBA)


Sports sponsorship expert Misha Sher, head of sport and entertainment EMEA for MediaCom, thinks the NBA represents a compelling opportunity for sponsors – but there are areas where he thinks it could improve.

A new edition of the TVSM Global Report underlines the strength of the global sports media rights market, which is predicted to be worth nearly $50bn by 2019.

What are the technology-led consumer and business trends that the sports industry must be ready for in 2016? A group of technologists, futurologists, and sports and media executives gathered at Leaders Meet Innovation in London last month to discuss the topic. Kevin McCullagh was there and rounds up what you should be looking out for.

Kevin Roberts looked at the NBA (National Basketball Association)’s new and innovative sock partnership, and whether it brings the league one step closer to jersey sponsorship.

Donna Goldsmith has held senior executive positions at the NBA (National Basketball Association), WWE (World Wrestling Entertainment) and 2014 Super Bowl Host Committee. She reveals how she became one of the most influential women in the business of sport.

The NBA (National Basketball Association) has the most comprehensive social media following out of any American sports league, its official platform boasting over 26 million Facebook likes and 11.6 million Twitter followers. The NFL (National Football League), by comparison, has four million fewer Twitter followers and over 14 million fewer Facebook likes.

What content works best for each social media platform, and how to exactly measure what ROI is for a social media strategy, are two questions every major outward-facing business looks to answer on a daily basis. Elisha Chauhan asked social media experts from across the world what the answers are in sport and, through a series of case studies, looked at the challenges and opportunities facing a variety of rights-holders.

Elisha Chauhan explores the opportunities for sports that are open to installing digital courts in their indoor venues, made famous by Nike’s House of Mamba this summer.

The exploitation of short-form content across multiple platforms has become a central part of North American basketball league the NBA’s global media rights strategy over the last three years.

New NBA (National Basketball Association) Commissioner Adam Silver spoke exclusively to Matt Cutler about succeeding David Stern, his approach to leadership and international opportunities for the league.

Barry Wilner looks at how MGM Resorts International’s proposed multi-purpose arena in Las Vegas will herald a new area for Sin City’s sports scene.

National Basketball Association (NBA) player Jason Collins became the first in major US team sport to come out last month. But what affect it will have on both his on-court and off-court commercial value?