National Basketball Association (NBA)

Coronavirus outbreak prompts postponement of undetermined length

The National Basketball Association and New Balance have announced a multi-year agreement that will make the global sportswear brand an official marketing partner of the league

Major sports federations have urged the US government to keep Saudi Arabia on its main list of the countries that do not adequately protect intellectual property as a result of the widespread piracy of…

The format change of the National Basketball Association All-Star Game has proven a hit with fans, with TV ratings for this year's event at Chicago's United Center averaging 7

TNT has announced it will broadcast the untimed fourth quarter of this weekend's National Basketball Association All-Star Game, which will honor the late Kobe Bryant, commercial-free for the first time

League continues highly active dealmaking in emerging category

Leading Cognac brand Hennessy has signed a multiyear deal to become the official spirit of the National Basketball Association, Women’s National Basketball Association, and USA Basketball.

The National Basketball Association is further shaking up this month's All-Star Weekend in Chicago by changing the format of the 3-point competition

The National Basketball Association has announced sweeping changes to the format of the 2020 NBA All-Star Game, which is taking place on February 16 at the United Center in Chicago.

Los Angeles Lakers legend Kobe Bryant, considered one of the greatest basketball players of all time and was one of the league's marquee personalities and a sports marketing force for a more than a generation,…

Digital media company theScore has been appointed an authorized sports betting operator of the National Basketball Association in a multi-year partnership.

The National Basketball Association's annual regular-season fixture in Europe will return to Paris in 2021, NBA commissioner Adam Silver has revealed

French fashion house Louis Vuitton has confirmed a multi-year partnership with the National Basketball Association, becoming the first trophy travel case provider for the league

Zion Williamson's highly-anticipated debut for the New Orleans Pelicans, in a nationally-televised prime-time game against the San Antonio Spurs on January 22, is expected to give the National Basketball…

Service covers numerous angles of former NBA commissioner's extensive legacy

League continues to strike ties with fashion and culture brands

The National Basketball Association is partnering with Apple Music and independent music label UnitedMasters to create the Base:Line playlist, which is designed to showcase up-and-coming hip hop artists

The National Basketball Association has announced a multi-year extension of its live content and highlights partnership with Twitter and Turner Sports

Longtime executive led the league during a period of massive global expansion

The National Basketball Association is looking to continue to experiment with its innovative 5G smartphone broadcast initiative at next year's NBA All Star Game at the United Center in Chicago

The 77-year-old Stern is one of the most influential figures in the history of US sports

Ahead of this week's NBA Mexico City Games 2019, the National Basketball Association has announced the opening of the inaugural NBA Store in Mexico

The Golden State Warriors' dramatic slump in form this season has been compounded by the National Basketball Association taking two of the team's games off national television this month

Two-day scouting event will feature 50 aspiring players for start-up league on the continent