National Basketball Association (NBA)
NBA Playoffs record best viewership in five years
The National Basketball Association's playoffs averaged 5.47 million viewers across ABC, ESPN, and TNT, making them the most-watched playoffs in the past five years
NBA’s Silver: Saudi investment in sport a ‘two-edged sword’
National Basketball Association commissioner Adam Silver has said that no Saudi investment fund has made a push for NBA team ownership stakes
NBA coverage on Globo’s SporTV to end
Brazilian media group Globo is to stop showing National Basketball Association matches on its pay-TV channel SporTV
NBA signs Michelob Ultra as first global beer partner
The National Basketball Association has announced that Michelob Ultra will be the exclusive and worldwide official beer partner of the NBA, WNBA, NBA G League, NBA 2K League, USA Basketball, and Basketball…
ADQ backs NBA’s Abu Dhabi games
Abu Dhabi-based investment and holding company ADQ has signed a wide-ranging deal with the National Basketball Association (NBA), through which it will serve as the presenting partner of this year’s p…
NBA to launch fan event NBA Con during Summer League
The National Basketball Association is to launch NBA Con, a fan-centred event that will debut in Las Vegas alongside the NBA Summer League
Diamond Sports sues Phoenix Suns, Mercury over local streaming venture
The Phoenix Suns of the National Basketball Association and the Phoenix Mercury of the Women's NBA (WNBA) have been sued by Diamond Sports Group after the teams left their regional sports network (RSN)…
NBA, NHL Playoff first rounds enjoy viewership spikes
The first rounds of the National Basketball Association and National Hockey League playoffs have drawn major increases in viewership on Warner Bros. Discovery and Disney-owned platforms ESPN and ABC
US leagues, networks launch alliance to promote responsible betting ads
Top American sports leagues and broadcasters NBCUniversal and Fox have formed an alliance to promote responsible approaches toward sports betting advertising
Canal Plus Polska continues long-running NBA association
Polish pay-television broadcaster Canal Plus Polska has extended and expanded its long-standing rights deal with the National Basketball Association (NBA)
NBA sets all-time attendance record for 2022-23 regular season
The National Basketball Association has announced that more than 22 million fans attended games in the 2022-23 regular season, with an average attendance per game exceeding 18,000 fans for the first time
Oklahoma City Thunder extend Love’s jersey patch sponsorship
The Oklahoma City Thunder of the National Basketball Association has announced a multi-year extension of its deal with Love's Travel Stops that will keep the brand's logo on the Thunder's jersey
NBA’s Rossomondo succeeds Arroyo in Dorna Sports CCO role
Dorna Sports, the commercial rights-holder of the MotoGP motorcycling championship, has recruited the National Basketball Association’s Dan Rossomondo as its new chief commercial officer.
Miami Heat agrees $117m stadium sponsorship with Kaseya after FTX collapse
The National Basketball Association's Miami Heat has announced that IT management solutions company Kaseya will be the team's new naming-rights partner for its arena in a $117m (€110.4
Hisense USA to sponsor weekly NBA content series
Consumer electronics and home appliance company Hisense is collaborating with the National Basketball Association as the exclusive partner of weekly content series 'X-Factor Moments', which will feature…
Michael Jordan ‘in talks’ to sell majority stake in NBA’s Hornets
Michael Jordan is in 'serious talks' to sell a majority stake in the National Basketball Association's Charlotte Hornets franchise to an ownership group led by the team's minority owner Gabe Plotkin and…
NBA turns to Hawk-Eye for tracking technology
The National Basketball Association (NBA) has announced a 'multi-year' agreement with Sony’s Hawk-Eye Innovations, which will deploy its 3D optical tracking technology across the league starting with t…
NBA, Infront part of Videocites’ $10m funding round
AI-based video tracking and analytics company Videocites has received $10m (€9.4