National Basketball Association (NBA)

Service covers numerous angles of former NBA commissioner's extensive legacy

League continues to strike ties with fashion and culture brands

The National Basketball Association is partnering with Apple Music and independent music label UnitedMasters to create the Base:Line playlist, which is designed to showcase up-and-coming hip hop artists

The National Basketball Association has announced a multi-year extension of its live content and highlights partnership with Twitter and Turner Sports

Longtime executive led the league during a period of massive global expansion

The National Basketball Association is looking to continue to experiment with its innovative 5G smartphone broadcast initiative at next year's NBA All Star Game at the United Center in Chicago

The 77-year-old Stern is one of the most influential figures in the history of US sports

Ahead of this week's NBA Mexico City Games 2019, the National Basketball Association has announced the opening of the inaugural NBA Store in Mexico

The Golden State Warriors' dramatic slump in form this season has been compounded by the National Basketball Association taking two of the team's games off national television this month

After a nine-year stint at London's O2 Arena, the NBA is taking its annual European regular-season game to the French capital, in a match-up between the Hornets and Bucks. Going forward, the event will be taken around the continent, moving from city to city on a regular basis. Bob Williams reports

Despite NBA commissioner Adam Silver’s best efforts, the wound from Daryl Morey’s pro-Hong Kong protest tweets will have lasting repercussions on the future of basketball in China, not least among fans and sponsors. Industry insiders in China tell SportBusiness about Chinese sentiment on the ground.

Sacramento Kings and Indiana Pacers taking part in league's first pre-season games in country Mumbai-born Kings owner Vivek Ranadivé played 'critical role' in making event become a reality

In an interview with SportBusiness' US Editor Eric Fisher, the NBA commissioner weighs in on the numerous issues of the day.

Two-day scouting event will feature 50 aspiring players for start-up league on the continent

The Kindred Group’s Unibet brand has become the latest authorised sports betting operator for the National Basketball Association (NBA).

The National Basketball Association is reportedly in talks with the NBA Players Association and its broadcast partners about overhauling the entire league schedule, which would include a shorter regular…

New direct-to-consumer option will arrive with set of enhanced viewing options for live NBA games

Deal adds to growing cadre of authorized betting operator, gambling data deals for the league

Prominent game developer takes NBA Live off release schedule for fourth time in last decade

The National Basketball Association has suffered "substantial" financial losses in China following Daryl Morey's Twitter post supporting Hong Kong's pro-democracy protesters, commissioner Adam Silver has…

Leading footwear and apparel manufacturer Nike has been named the presenting partner of the NBA Mexico City Games for the third consecutive season.

OTT streaming service DAZN has unseated Major League Baseball as the producer of the world’s top revenue-generating sports app, according to a new report.

The National Basketball Association has agreed a new deal with pay-television broadcaster All Media Baltics across the Baltic region (Estonia, Latvia and Lithuania), having previously sold rights on a…

League office now armed with heightened set of enforcement measures including fines, draft pick revocations, random team audits

Sky Italia has signed a new four-year deal with the US’s National Basketball Association that will allow the Italian pay-TV broadcaster to air more than 300 regular-season matches live.

The National Basketball Association is considering creating an investment vehicle that could purchase passive, minority ownership interests across multiple teams, according to Bloomberg

Alibaba co-founder deal gains full control of upstart NBA franchise, Brooklyn-based arena

Alibaba co-founder gaining 51 percent of the NBA team he did not already own

The NBA is looking to leverage the new – and much-hyped – in-town rivalry between the Los Angeles Lakers and Los Angeles Clippers by reportedly scheduling games between the city rivals on Opening Day of …

The host cities have been named for the inaugural Basketball Africa League, the NBA and Fiba’s new tournament in the continent which is scheduled to begin play in March 2020.

Hiring of outgoing Twitch CMO to key league role further showcases NBA's accelerating technology interests

Training product HomeCourt will incorporate NBA assets, will be used to aid league youth development efforts

This year's Basketball Without Borders Africa event will take place in Senegal on July 28-31, the National Basketball Association and world governing body Fiba have announced

The NBA will hold two regular season games in Mexico City during the upcoming 2019-20 season

The NBA says it has broken its record for attendance for the fifth year in succession, with 760 sold-out games during the recently-completed 2018-19 regular season

The NBA has partnered with Topsports, a leading sports retailer in China, and official NBA outfitter Nike to open the largest NBA Store in China

North American basketball league the NBA has today (Thursday) confirmed it will stage its first-ever regular season game in France, with the Charlotte Hornets set to face the Milwaukee Bucks at the AccorHotels…