National Basketball Association (NBA)
NBA League Pass uses Sportradar tech to integrate in-app betting
Sportradar and the National Basketball Association have launched an in-play betting function on NBA League Pass through Sportradar's over-the-top technology emBet
So-Fi is first title sponsor of NBA Play-In Tournament
The National Basketball Association (NBA) has opened up a new sponsorship asset with the signing of financial services company SoFi as title sponsor of its Play-In Tournament
Emirates secures NBA Cup title rights as part of global league deal
Emirates has announced a global sponsorship deal with the National Basketball Association (NBA) that will see it become the first-ever referee jersey patch sponsor for the league and the title sponsor of the NBA Cup.
Prime Video strikes NBA deal in Mexico
The National Basketball Association has struck a multi-year deal with Amazon Prime Video in Mexico to livestream more than 50 regular-season and playoff games.
Kia takes naming rights to Orlando Magic’s arena
Kia, the Korean car manufacturer, has further strengthened its presence in the National Basketball Association, stepping up its involvement with Orlando Magic to take over the naming rights to the franchise's home arena.
NBA ties up Foot Locker in multi-year deal
The National Basketball Association has announced a multi-year sponsorship deal with footwear and apparel retailer Foot Locker that makes the brand an official marketing partner in the US
TNT Sports to show NBA, NHL, US Soccer games at Cosm’s immersive venues
Technology and entertainment company Cosm and pay-TV broadcaster TNT Sports have announced a multi-year deal for Cosm to produce and present live sporting events from TNT in immersive 8K+ at its planned…
NBA, WNBA and USA Basketball announce Skims as first underwear sponsor
The National Basketball Association and Skims have announced a multi-year sponsorship agreement that makes Skims, the shapewear brand, the official underwear partner of the NBA, Women’s National Basketball A…
Lakers RSN Spectrum SportsNet launches first D2C product
Spectrum SportsNet, the regional sports network (RSN) that airs Los Angeles Lakers National Basketball Association games and content, has announced its first direct-to-consumer (D2C) streaming subscription…
Peloton’s NBA-WNBA agreement includes new ways to watch games
The National Basketball Association and Women's National Basketball Association have announced a multi-year sponsorship agreement with fitness brand Peloton
Hennessy extends global marketing sponsorship with NBA and its affiliates
The National Basketball Association and cognac brand Hennessy have announced a multi-year extension of their global marketing partnership
Utah Jazz signs with Kiswe for switch from RSNs to D2C
The National Basketball Association's Utah Jazz has announced it will work with cloud video company Kiswe to launch the team's first-ever direct-to-consumer (D2C) offering following its exit from the AT&T…
Rivera calls time as MD of NBA Europe and Middle East
Ralph Rivera, the experienced media executive, is to step down as managing director of NBA Europe and Middle East (EME) at the end of this month, it was announced today (Wednesday)
NBA’s Silver: No sovereign wealth funds to control teams in ‘foreseeable future’
National Basketball Association commissioner Adam Silver has said that he does not anticipate sovereign wealth funds controlling ownership of an NBA franchise "in the foreseeable future"
NBA launches inaugural In-Season Tournament
The National Basketball Association has announced a first-ever In-Season Tournament, tipping off November 3 and running through December 9
NBA sets out plans for new tournament after CBA sign-off
The National Basketball Association has shed further light on the creation of an annual in-season tournament following the official signing of the league’s new collective bargaining agreement (CBA).
NBA’s Utah Jazz swap RSN for local station
The Utah Jazz of the National Basketball Association will have their games broadcast on local, over-the-air television station KJZZ and a subscription streaming service as the team moves away from the…
Jordan sells Charlotte Hornets stake at ‘$3bn valuation’
Michael Jordan is selling his majority stake in the National Basketball Association's Charlotte Hornets to an investor group led by financiers Gabe Plotkin and Rick Schnall for a reported $3bn (€2.74bn).