US stock car racing series Nascar has ushered in its new tiered sponsorship model by announcing that Busch Beer, Coca-Cola, Geico, and Xfinity will be the premier partners of the renamed Nascar Cup Series.

Nascar president Steve Phelps has hailed the positive direction of the US stock car racing series, claiming that TV viewership is up four percent this year on domestic broadcast partners NBC and Fox.

US stock car racing series Nascar is stepping up its efforts in the direct-to-consumer streaming space by partnering with NBC Sports to launch TrackPass on subscription service NBC Sports Gold.

North American stock car-racing series Nascar has entered into a multi-year partnership with American-made craft spirit brand Dixie Vodka

US motorsport organisation Nascar has agreed a multi-year deal with online hotel reservations provider HotelPlanner

Alignment between candy manufacturer, racing property to extend into next decade

Nascar race track Dover International Speedway is slashing its seating capacity from 83,000 seats to 54,000 – a reduction of 29,000 seats – for 2020.

Nascar has completed its $2bn (€1.8bn) acquisition of track operator International Speedway Corporation, putting both entities under the sole control of the France family.

North American stock-car racing series Nascar has struck an agreement with US commercial and pay-television broadcaster NBC Sports to deliver live coverage of its esports championship for the first time

Organisers admit they 'lost their way' by alienating core fanbase TV ratings and attendances down significantly, while many sponsors have left

US major leagues are tweaking their rules to make sure fans stay tuned in as concerns build about distracted audiences. Data is playing a critical role, with leading rights-holders employing sophisticated, data-led decision-making to make the changes.

In this week's US sports industry round-up: FIFA World Cup ratings recovering from rough start | Rhode Island legalizes sports gaming | NASCAR looking at changing sponsorship model 

Blair Hughes visits NRG Stadium in Houston, Texas for the NFL American football league's Super Bowl 51 match between the New England Patriots and Atlanta Falcons.

In an attempt to grow its fanbase and reach non-core fans, Nascar is helping to create a new multicam situation comedy series on streaming service Netflix, which will be released in 2020

Nascar will conduct a trial run of a new sports betting product in September following its partnership with sports data and technology company Genius Sports.

Nascar has entered into a merger agreement with International Speedway Corp (ISC), in a $2bn (€1.8bn) deal which is expected to close this year.

Sports data and technology company Genius Sports has today (Friday) entered into a landmark partnership with North American stock-car racing series Nascar

In an attempt to liven up its "stale" schedule, Nascar announced a series of changes to the 2020 regular season and play-offs on Tuesday

Nascar has laid off approximately 50 employees – less than five per cent of its work force – as part of a downsizing effort.

Nascar could return to Nashville Fairgrounds Speedway for the first time since 2000 following a deal between track operator Formosa Productions and owner Bristol Motor Speedway.

Stock-car racing series Nascar has agreed a multi-year partnership with Sportradar’s Integrity Services, a leading supplier of sports betting-related monitoring, education, investigation and consultancy s…

North American stock-car racing series Nascar has launched an esports league, in partnership with Race Team Alliance and 704Games

Nascar is keeping an open mind about format changes as it looks to weather declining audiences and the departure of sponsors from the sport

Nascar has taken a calculated gamble that legal sports betting will further engage its audience and attract new fans and commercial partners to the embattled motor racing series. A

US stock car-racing series Nascar is not for sale, but is seeking minority investors, according to the Forbes website.

Nascar officials have refused to comment after the Reuters news agency reported that the owners of the stock car-racing series are exploring a possible sale of a majority stake as one of a number of options.

North American stock car-racing series Nascar has acquired the Automobile Racing Club of America (ARCA).

North American stock car-racing series Nascar has made several key leadership appointments across its growing international business as it seeks to further develop its presence outside its core market of the United States.

Nascar has labelled a $500m (€447.2m) race discrimination lawsuit filed against the North American stock-car racing series and its teams as “publicity-seeking” and entirely without merit.

North American stock-car racing series Nascar has signed agreements with 23 tracks to field races in its premier Sprint Cup Series for the next five years, in a move that marks a change of strategy for the organisation.

North American stock-car racing series Nascar has struck a deal for SportsData, the US subsidiary of sports data and media content company Sportradar, to distribute its timing and scoring data to third-party digital outlets.

The collaborative business alliance of teams from the North American stock car racing series Nascar has doubled in size with the addition of a further nine members.

Nine of the most powerful teams in the North American stock car series Nascar have joined forces to form a collaborative business alliance.

Formula One supremo Bernie Ecclestone has hit back at criticism of the scheduling of this season’s United States Grand Prix from a local Nascar race organiser, highlighting the difficulties involved in drawing up a calendar for a “world championship” versus that of a “domestic series”.

North American stock car racing series Nascar and Mexican entertainment company Grupo CIE have signed a 10-year agreement for the Mexico-based Toyota Series to continue to operate under the Nascar banner through the 2023 season.

NASCAR has purchased the Iowa Speedway race track in an agreement effective immediately, following reports of financial trouble at the venue.

Racing series NASCAR has appointed Kenny Mitchell managing director of brand and consumer marketing.