The Milwaukee Bucks are already close to achieving their goal of receiving 10,000 full season-ticket packages for the first season in Fiserv Forum, their new $524m (€445m) arena.
The Milwaukee Bucks are looking to host a range of events in the coming year, including multiple concerts and the 2020 Democratic National Convention. Eric Fisher talks to the Bucks president Peter Feigin about how the NBA team plans to leverage the Fiserv Forum as a venue for more than just basketball.
Fintech firm based in Wisconsin, but the ‘backbone’ of financial transactions around world Fiserv will streamline payment provision in arena and use it as a ‘test lab’ for new ways to transact Rumou
‘Footfall is our friend’ | Fiserv Forum allows Bucks to transition to ‘real estate and content company’
The Milwaukee Buck's brand new Fiserv Forum opens on 26 August. Ben Cronin speaks to executives from the team about how the new arena and an adjoining entertainment district are designed to cater for a year-round calendar of sport, entertainment and festivals and how the inclusion of 100 residential properties will see the team transition to being a real estate company.
Ahead of the launch of the NBA's "fourth league", Bucks Gaming's co-managing directors tell SportBusiness International how they set up the esports team from scratch.