Leading spiced rum brand Captain Morgan has been named an official partner of the Milwaukee Bucks and the National Basketball Association team's venue, Fiserv Forum.
The Milwaukee Bucks are already close to achieving their goal of receiving 10,000 full season-ticket packages for the first season in Fiserv Forum, their new $524m (€445m) arena.
After a nine-year stint at London's O2 Arena, the NBA is taking its annual European regular-season game to the French capital, in a match-up between the Hornets and Bucks. Going forward, the event will be taken around the continent, moving from city to city on a regular basis. Bob Williams reports.
The Milwaukee Bucks are looking to host a range of events in the coming year, including multiple concerts and the 2020 Democratic National Convention. Eric Fisher talks to the Bucks president Peter Feigin about how the NBA team plans to leverage the Fiserv Forum as a venue for more than just basketball.
Fintech firm based in Wisconsin, but the ‘backbone’ of financial transactions around world Fiserv will streamline payment provision in arena and use it as a ‘test lab’ for new ways to transact Rumou
‘Footfall is our friend’ | Fiserv Forum allows Bucks to transition to ‘real estate and content company’
The Milwaukee Buck's brand new Fiserv Forum opens on 26 August. Ben Cronin speaks to executives from the team about how the new arena and an adjoining entertainment district are designed to cater for a year-round calendar of sport, entertainment and festivals and how the inclusion of 100 residential properties will see the team transition to being a real estate company.