Mediacom

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After signing young Brazilian footballer Vinícius Jr. on a long-term management deal, Mediacom’s Misha Sher explains how the company wants to build him into a strong, culturally relevant and global brand that becomes an enterprise in its own right Kevin Roberts reports.

Guild Esports, the global esports company co-owned by David Beckham, has appointed MediaCom Sport & Entertainment to work as a consultant across its global partnerships strategy