McLaren Racing
McLaren adds Cadence as latest sponsor from technology sector
McLaren Racing has signed up computer software company Cadence as the latest addition to its sponsorship portfolio
McLaren expands SunGod licensing deal to include Extreme E
McLaren Racing has expanded its agreement with eyewear brand SunGod
McLaren Racing diversifies with Formula E entry
McLaren Racing has continued to diversify its motorsports portfolio by agreeing to enter electric racing series Formula E for the first time
McLaren continues sponsorship drive with VMware
McLaren Racing has signed up multi-cloud services provider VMware as its latest sponsor
McLaren Racing brings in crypto platform OKX
Racing team grows its presence in cryptocurrency landscape
Brown: Miami Grand Prix will feel like a Super Bowl
A reported 250,000 people register for tickets to F1 event
McLaren to provide manufacturing expertise in Sanofi sponsorship
McLaren Racing has signed global healthcare company Sanofi as a sponsor.
The multi-year deal will see McLaren collaborate with Sanofi to help develop the latter’s manufacturing operations.
McLaren’s Castore deal expands to include IndyCar
McLaren Racing has expanded its association with UK-based sports performance wear company Castore to include sponsorship of its IndyCar team
McLaren extends and expands Cisco deal in latest sponsorship move
McLaren Racing has signed an extension and expansion of its sponsorship deal with technology company Cisco, making the brand an Official Technology Partner of the McLaren Formula 1 team
The Memento Group signs new multi-year deal with McLaren
UK-based sports memorabilia business The Memento Group (TMG) has signed a new multi-year licence agreement with Formula 1 team McLaren Racing
McLaren Racing secures wide-ranging Google sponsorship
McLaren Racing has signed technology giant Google to its sponsorship portfolio in a multi-year deal which makes the company an Official Partner of the McLaren Formula 1 team and the McLaren MX Extreme …
McLaren terminates Bitci deal after less than a year
Formula 1 motor racing team McLaren has terminated its commercial agreement with Turkish cryptocurrency exchange Bitci.
McLaren initially partnered with Bitci
McLaren strikes Gopuff deal, ROKiT Venturi announces Stoli Group tie-up
McLaren Racing has announced a “multi-year” sponsorship agreement with American grocery delivery service Gopuff, which becomes the exclusive instant needs partner of the British Formula One team.
Aramco acquires Aston Martin co-title sponsor rights to expand F1 presence
The Aston Martin Formula 1 team has signed oil and gas producer Aramco as its co-title sponsor.
The long-term deal sees Aramco join Cognizant within the team’s name.
Hilton extends McLaren Racing sponsorship
Hotel group Hilton has signed a multi-year extension to its long-standing sponsorship of the McLaren Racing Formula 1 team, an association which has been in place since 2005
McLaren Racing signs with Immersive Labs as CEO Brown talks up team’s tech platform
McLaren Racing has signed up cyber security specialist Immersive Labs to its sponsorship portfolio.
McLaren Racing signs DataRobot as latest sponsor from tech sector
McLaren Racing has signed a new sponsorship agreement with AI cloud platform DataRobot
McLaren secures global deal with Smartsheet ahead of São Paulo GP
McLaren Racing has signed a global sponsorship contract with work collaboration software company Smartsheet