Manchester United Football Club
In this week's China sports industry round-up: Tencent adds MLB rights to complete major league set; Alisports raises RMB1.2bn funding; and Chinese rugby investment on hold
In this week's China sports industry round-up: DDMC takes on LaLiga rights; Man Utd strikes Ping An partnership; and Chinese investors already out at Northampton Town
Rights-holders have looked closely at the successes of Manchester United’s selling of sector partnerships in different regions across the world. But what is the secret to that success, what are the strategies to selling and can it work for every organisation in sport?