Manchester City
News
Manchester City embraces blockchain in Animoca Brands deal
Blockchain gaming company Animoca Brands has struck a licensing agreement with English Premier League side Manchester City
Axi connects with City’s ‘growth and innovation’ agenda under global deal
Australian trading platform Axi ended a one-year search for a Premier League club to sponsor when it signed as the ‘Official Online Trading Partner’ of Manchester City in late September.
Axi trading platform launches rebrand with global Manchester City deal
Newly-rebranded Australian trading platform Axi has signed as the 'Official Online Trading Partner' of Premier League club Manchester City in a multi-year global sponsorship
Manchester City signs up HWT Clinic as 17th regional sponsor
English Premier League club Manchester City has struck a multi-year regional sponsorship with Turkish hair transplant sector brand HWT Clinic
Manchester City extends Nexen Tire sleeve sponsor deal
English Premier League (EPL) club Manchester City has signed a multi-year extension to its contract with tire manufacturer Nexen Tire
City strikes regional sponsorship deal with payment brand Laybuy
Premier League football club Manchester City has signed up New Zealand-based payment platform Laybuy as its ‘Official Buy Now, Pay Later Partner’ in three markets.
Mondelēz signs Manchester City deal as part of multi-club strategy
Mondelēz International, owner of the Cadbury chocolate brand, has signed a regional deal with Premier League outfit Manchester City as the club’s ‘Official Snacking Partner’.
Th
CAS overturns Manchester City’s Champions League ban, ‘remains committed’ to FFP
Uefa has said it remains committed to its Financial Fair Play (FFP) system after the Court of Arbitration for Sport (CAS) today (Monday) overturned Manchester City’s ban from the Champions League and r…
Capstone Games joins Manchester City as regional sponsor
Chinese mobile game developer Capstone Games has become a regional sponsor of Premier League club Manchester City in a multi-year deal
Matthew Glendinning | Making commercial sense of a Messi move
Matthew Glendinning, editor of SportBusiness Sponsorship, asks whether the hundreds of millions of euros required to lure wantaway superstar Lionel Messi from Barcelona can be justified from a commercial or brand equity point of view for the buying club.
Matthew Glendinning | Reports of FFP’s demise after City ruling are exaggerated
Matthew Glendinning, editor of SportBusiness Sponsorship, believes Uefa’s Financial Fair Play rules will survive even after the Court of Arbitration for sport overturned the governing body's competition ban on Manchester City.
Unilever is turning fans’ passion into brand engagement with value-adding partnerships
Unilever using “passion partnerships” to engage consumers where their passions are, working closely with rights-holders to add value to sponsorships
D
Manchester City extends Intel deal to deliver app and social media highlights
Manchester City have signed a ‘multi-year’ extension to their sponsorship deal with Intel, allowing the club to continue to benefit from multi-angle camera replays and player-eye view technology at the…
Manchester City and Onefootball agree editorial content tie-up
The English Premier League's Manchester City has become the first club to sign up to distribute its editorial content on football media platform Onefootball
‘No plans’ to postpone more Premier League matches as City-Arsenal called off
Football’s English Premier League has said that it has no plans to postpone any more matches after Manchester City’s home game against Arsenal later today (Wednesday) became the league’s first fixture to be…
Manchester City seeks ‘impartial’ CAS hearing after Champions League ban
Manchester City has commenced an appeals process against what the English Premier League football club claims is a “prejudicial process” pursued against it by Uefa, which has resulted in a two-season ban…
AC Milan joins TikTok drive, Manchester City add digital content subscription
Italian Serie A team AC Milan has become the latest football club to launch a channel on short-form video sharing app TikTok
Manchester City and CAA seek Etihad shirt sponsor replacement
Premier League champions Manchester City aims to sell the front-of-shirt sponsorship rights currently held by the Abu Dhabi state carrier Etihad Airways, SportBusiness can reveal
Manchester City sign sponsorship deal with “huge” Midea brand
Premier League football club Manchester City has added Chinese consumer appliances manufacturer Midea to its sponsorship portfolio
Real Madrid becomes latest club to introduce paywall social media offering
Spanish LaLiga football club Real Madrid has launched a subscription-based service on social media platform Facebook
Manchester City agrees training kit deal with Marathonbet
Premier League club Manchester City has signed a new training kit sponsor, agreeing a deal with online gambling platform Marathonbet.
Manchester City sack media agency for unsanctioned influencer campaign
Manchester City has parted company with media agency PHD Manchester after a social media campaign went ahead without the club’s approval.
Man City sign Nestlé Professional deal, distances itself from influencer advert
Premier League club Manchester City has added food and beverage company Nestlé Professional to its sponsorship portfolio.
Manchester City signs Global Partner deal with Vejo health brand
Premier League club Manchester City has signed a new global partnership with health and wellness brand, Vejo, as the club’s Official Smart Blending Device Partner.
Manchester City teams up with US esports giant
English Premier League football club Manchester City has built on its presence in esports by agreeing what it claims is an innovative partnership with US esports and entertainment organisation FaZe Clan
Manchester City dampens talk of facial recognition at Etihad Stadium
English Premier League football club Manchester City has moved to play down reports that it will seek to employ facial recognition technology to aid ticketing systems at its Etihad Stadium
Manchester City hit with fine over transfers of minors
English Premier League football club Manchester City has been fined CHF370,000 (€340,000/$380,000) by global governing body Fifa for breaches relating to the international transfer and registration of p…
Senior execs lined up for new Women’s Super League board
Senior English Premier League club officials including Chelsea chairman Bruce Buck and Manchester City chief operating officer Omar Berrada are reportedly set to be named to the new board of the Women’s S…
Manchester City, Chelsea take to CAS in battles with Uefa and Fifa
The Court of Arbitration for Sport (CAS) has confirmed the receipt of appeals from Manchester City and Chelsea over the English Premier League football clubs battles with Uefa and Fifa, respectively
Manchester City to head to CAS in Uefa dispute
The Associated Press news agency has reported that Manchester City has asked the Court of Arbitration for Sport to block Uefa’s planned sanctioning of the English Premier League football club over its f…
Manchester City slams Uefa referral over FFP
Manchester City has today (Thursday) hit out at what it claims is a “wholly unsatisfactory, curtailed, and hostile process” after European football’s governing body Uefa confirmed that it will refer the E…
Manchester City ‘concerned’ by FFP investigation leak, claims allegations ‘entirely false’
Manchester City has released a statement defending its conduct after stories emerged suggesting the club could be hit with a one-season ban from European competitions for misleading regulators over its…
Manchester City set to face Champions League ban – report
European football’s governing body Uefa will reportedly hit Manchester City with a ban from the Champions League after concluding an investigation into allegations that the English Premier League champion m…
Uefa officially opens investigation into Manchester City
Uefa has announced that it has opened a formal investigation into Premier League champions Manchester City, following allegations that the club has serially breached financial fair play rules
New email leaks allege Manchester City FFP breach
Manchester City could face a ban from playing in European competitions as further leaked emails appear to show how the club circumnavigated Uefa’s financial fair play rules.
City Football Group confirms acquisition of Chinese football team Sichuan Jiuniu
City Football Group, the owner of English Premier League side Manchester City, has confirmed the purchase of third-tier Chinese football team Sichuan Jiuniu, making the Chengdu-based outfit the seventh…