Manchester City

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Licensing & Merchandising Football

Blockchain gaming company Animoca Brands has struck a licensing agreement with English Premier League side Manchester City
Sponsorship & Marketing Football

Australian trading platform Axi ended a one-year search for a Premier League club to sponsor when it signed as the ‘Official Online Trading Partner’ of Manchester City in late September.
Sponsorship & Marketing Football

Newly-rebranded Australian trading platform Axi has signed as the 'Official Online Trading Partner' of Premier League club Manchester City in a multi-year global sponsorship
Sponsorship & Marketing Football

English Premier League club Manchester City has struck a multi-year regional sponsorship with Turkish hair transplant sector brand HWT Clinic
Sponsorship & Marketing Football

English Premier League (EPL) club Manchester City has signed a multi-year extension to its contract with tire manufacturer Nexen Tire
Sponsorship & Marketing Football

Premier League football club Manchester City has signed up New Zealand-based payment platform Laybuy as its ‘Official Buy Now, Pay Later Partner’ in three markets.
Sponsorship & Marketing Football

Mondelēz International, owner of the Cadbury chocolate brand, has signed a regional deal with Premier League outfit Manchester City as the club’s ‘Official Snacking Partner’. Th
Finance & Law Football

Uefa has said it remains committed to its Financial Fair Play (FFP) system after the Court of Arbitration for Sport (CAS) today (Monday) overturned Manchester City’s ban from the Champions League and r…
Sponsorship & Marketing Football

Chinese mobile game developer Capstone Games has become a regional sponsor of Premier League club Manchester City in a multi-year deal

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Football
Sponsorship & Marketing

Matthew Glendinning, editor of SportBusiness Sponsorship, asks whether the hundreds of millions of euros required to lure wantaway superstar Lionel Messi from Barcelona can be justified from a commercial or brand equity point of view for the buying club.
Football
Sponsorship & Marketing

Matthew Glendinning, editor of SportBusiness Sponsorship, believes Uefa’s Financial Fair Play rules will survive even after the Court of Arbitration for sport overturned the governing body's competition ban on Manchester City.
Football
Sponsorship & Marketing

Unilever using “passion partnerships” to engage consumers where their passions are, working closely with rights-holders to add value to sponsorships D
Sponsorship & Marketing Football

Manchester City have signed a ‘multi-year’ extension to their sponsorship deal with Intel, allowing the club to continue to benefit from multi-angle camera replays and player-eye view technology at the…
Fan Engagement Football

The English Premier League's Manchester City has become the first club to sign up to distribute its editorial content on football media platform Onefootball
Events Football

Football’s English Premier League has said that it has no plans to postpone any more matches after Manchester City’s home game against Arsenal later today (Wednesday) became the league’s first fixture to be…
Governance Football

Manchester City has commenced an appeals process against what the English Premier League football club claims is a “prejudicial process” pursued against it by Uefa, which has resulted in a two-season ban…
Media Football

Italian Serie A team AC Milan has become the latest football club to launch a channel on short-form video sharing app TikTok
Sponsorship & Marketing Football

Premier League champions Manchester City aims to sell the front-of-shirt sponsorship rights currently held by the Abu Dhabi state carrier Etihad Airways, SportBusiness can reveal
Sponsorship & Marketing Football

Premier League football club Manchester City has added Chinese consumer appliances manufacturer Midea to its sponsorship portfolio
Media Football

Spanish LaLiga football club Real Madrid has launched a subscription-based service on social media platform Facebook
Sponsorship & Marketing Football

Premier League club Manchester City has signed a new training kit sponsor, agreeing a deal with online gambling platform Marathonbet.
Marketing Football

Manchester City has parted company with media agency PHD Manchester after a social media campaign went ahead without the club’s approval.
Sponsorship & Marketing Football

Premier League club Manchester City has added food and beverage company Nestlé Professional to its sponsorship portfolio.
Sponsorship & Marketing Football

Premier League club Manchester City has signed a new global partnership with health and wellness brand, Vejo, as the club’s Official Smart Blending Device Partner.
Esports Esports

English Premier League football club Manchester City has built on its presence in esports by agreeing what it claims is an innovative partnership with US esports and entertainment organisation FaZe Clan
Events Football

English Premier League football club Manchester City has moved to play down reports that it will seek to employ facial recognition technology to aid ticketing systems at its Etihad Stadium
Finance & Money Football

English Premier League football club Manchester City has been fined CHF370,000 (€340,000/$380,000) by global governing body Fifa for breaches relating to the international transfer and registration of p…
Events Football

Senior English Premier League club officials including Chelsea chairman Bruce Buck and Manchester City chief operating officer Omar Berrada are reportedly set to be named to the new board of the Women’s S…
Governance Football

The Court of Arbitration for Sport (CAS) has confirmed the receipt of appeals from Manchester City and Chelsea over the English Premier League football clubs battles with Uefa and Fifa, respectively
Finance & Money Football

The Associated Press news agency has reported that Manchester City has asked the Court of Arbitration for Sport to block Uefa’s planned sanctioning of the English Premier League football club over its f…
Governance Football

Manchester City has today (Thursday) hit out at what it claims is a “wholly unsatisfactory, curtailed, and hostile process” after European football’s governing body Uefa confirmed that it will refer the E…
Finance & Money Football

Manchester City has released a statement defending its conduct after stories emerged suggesting the club could be hit with a one-season ban from European competitions for misleading regulators over its…
Governance Football

European football’s governing body Uefa will reportedly hit Manchester City with a ban from the Champions League after concluding an investigation into allegations that the English Premier League champion m…
Governance Football

Uefa has announced that it has opened a formal investigation into Premier League champions Manchester City, following allegations that the club has serially breached financial fair play rules
Finance & Money Football

Manchester City could face a ban from playing in European competitions as further leaked emails appear to show how the club circumnavigated Uefa’s financial fair play rules.
Finance & Money Football

City Football Group, the owner of English Premier League side Manchester City, has confirmed the purchase of third-tier Chinese football team Sichuan Jiuniu, making the Chengdu-based outfit the seventh…