Major League Soccer (MLS)
MLS clubs agree deal with Drake’s OVO clothing brand
Major League Soccer clubs Toronto FC, New York City FC and Los Angeles FC have announced the launch of a limited-edition clothing collection in collaboration with October's Very Own (OVO), the clothing…
Dimers agrees betting content deal with MLS
Major League Soccer and Dimers.com have announced an agreement to publish sports betting content on MLSsoccer.com for the remainder of the 2023 season, including for the MLS All-Star Game and MLS Cup
MLS awards expansion team to San Diego for record fee
Major League Soccer has announced San Diego as the league's 30th team, awarding the expansion side admission into the league for the 2025 season
IMG Arena to provide tracking data for MLS Next Pro
IMG Arena, the betting division of the Endeavor-owned IMG agency, has extended its deal with Major League Soccer to provide tracking data to MLS Next Pro, the league’s lower-division competition.
MLS partners with ai.io for scouting technology deal
Major League Soccer has announced a partnership with London-based technology company ai.io to aide soccer players be scouted by MLS without having to travel to play in front of clubs and coaches
US leagues, networks launch alliance to promote responsible betting ads
Top American sports leagues and broadcasters NBCUniversal and Fox have formed an alliance to promote responsible approaches toward sports betting advertising
American Family Insurance sponsors three more MLS clubs
American Family Insurance has announced multi-year deals with the Colorado Rapids, Seattle Sounders and St. Louis City SC of Major League Soccer, adding to the company's current deal with Atlanta United
TikTok and MLS agree sponsorship, content and programming deal
Short-form video platform TikTok has signed a 'multi-year' agreement with Major League Soccer to become an 'Official Partner' of the league
Antetokounmpo, Forsberg join Nashville SC ownership
Major League Soccer's Nashville SC has received investments from two-time National Basketball Association most valuable player Giannis Antetokounmpo and National Hockey League Nashville Predators' all-time…
MLS names Ticketmaster as official ticketing partner
Major League Soccer has unveiled a 'multi-year' agreement with Ticketmaster to replace SeatGeek as the league's official ticketing partner as the league begins its 28th season
Deltatre ramps up MLS association with Sportec Solutions deal
Major League Soccer has agreed a multi-year deal with sports technology companies Sportec Solutions and Deltatre to create data feeds from all MLS matches for Apple’s MLS Season Pass service.
Marquee MLS opener between Galaxy and LAFC postponed
Major League Soccer's 28th season got off with a dud as the marquee matchup between rivals LA Galaxy and Los Angeles FC at the 90,000 capacity Rose Bowl stadium in Pasadena, California was postponed due…
MLS agrees long-term Adidas sponsorship extension
Major League Soccer and Adidas have agreed to a multi-year extension that will see the sportswear brand continue as the official supplier for the league, its clubs, and academy systems
MLS expands playoff format, launches Advance diversity program
Ahead of its 28th season, Major League Soccer has announced a format change for the MLS Cup Playoffs
MLS extends Audi sponsorship, inks deal with RBC Wealth Management
Major League Soccer has announced a pair of sponsorship deals ahead of the start of the 2023 season, extending the league's partnership with Audi and landing a new deal with RBC Wealth Management
IMG, NEP to support MLS Season Pass production on Apple TV
Major League Soccer has appointed the IMG agency and outside broadcast and services provider NEP Group to support live match and studio productions ahead of the start of its 10-year streaming deal with…
Apple’s premium MLS ads ‘to cost $4m per season’, no viewership guarantees given
Technology giant Apple is moving away from convention in the selling of commercials around its Major League Soccer coverage and is asking sponsors to buy season-long package spots rather than individual…
Timbers, Thorns appoint Davis as CEO
Major League Soccer's Portland Timbers FC have named Heather Davis as the club's chief executive officer, overseeing all business and operational aspects of the Timbers, the defending National Women's…