Major League Baseball (MLB)

Major League Baseball is once again the highest-ranking sports rights-holder on a list of the world’s biggest licensors, having registered a reported $5.5bn in retail sales in 2018.

Last month’s MLB London Series generated higher per-capita revenues than any other MLB international game, SportBusiness has learned.

Major League Baseball announced an esports tournament across Chongqing, Chengdu, Xi'an, Beijing, Hangzhou and Shanghai on their Weibo account

A Major League Baseball (MLB) content campaign targeting youngsters and millennials in China has generated over 13 million video views on the Douyin platform in just two days

Major League Baseball (MLB) has announced that the weekend’s London Series between the New York Yankees and Boston Red Sox set an all-time record for merchandise sales.

Major League Baseball is expanding its international outreach by opening a regional office in New Delhi, India. It is MLB's sixth overseas office

Major League Baseball (MLB) has awarded its 2021 All-Star Game to the Atlanta Braves, while the Chicago Cubs and St

Digital sports media company Perform has agreed a deal with North America’s Major League Baseball to become an authorised data distributor to US sports betting operators.

Major League Baseball (MLB) and the Atlantic League of Professional Baseball (ALPB) have announced they will delay the introduction of robotic umpiring and an experimental rule change in the independent…

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Baseball starts push into the continent with its biggest and most historic rivalry: the New York Yankees and Boston Red Sox. Story by Eric Fisher.

For the first time since 2003, average attendances fell below 30,000 and 70 million total threshold    A

US major leagues are tweaking their rules to make sure fans stay tuned in as concerns build about distracted audiences. Data is playing a critical role, with leading rights-holders employing sophisticated, data-led decision-making to make the changes.

Sandal manufacturer ISlide has entered into a three-year licensing agreement with Major League Baseball

Major League Baseball will introduce new lineup protocols this season. The effort is being undertaken due to the legalisation of state-sponsored sports gaming outside of Nevada

Target Field in Minnesota is the latest North American sports venue to introduce family-friendly concession pricing

The San Diego Padres have enjoyed a massive boost in ticket sales in the weeks since signing Manny Machado. The MLB franchise has generated $3m (€2.7

The San Francisco Giants are installing a $10m (€8.8m) scoreboard at AT&T Park in an attempt to improve the fan experience and boost attendances.

Major League Baseball has reached an agreement with the Cuban Baseball Federation that will allow citizens from the country to play in the US and return home

Montreal has been without Major League Baseball since the Expos moved to Washington D.C. following the 2004 season

Major League Baseball's first foray into Europe for an official game will be an expensive day out for fans

Camden Yards – one of the last Major League Baseball arenas without a public Wi-Fi network – is poised to finally let Baltimore Orioles fans connect to the internet via their smartphones.

Rob Manfred is poised to be given a five-year contract extension as Major League Baseball commissioner at the owners' meeting in Atlanta next week, according to multiple reports.

The figures are in and the television ratings from the 2018 World Series between the victorious Boston Red Sox and Los Angeles Dodgers were hugely disappointing for Fox

In its continuing search for sports betting revenues following the repeal of a federal ban, Major League Baseball is now seeking a cut from casinos on wagers placed on the sport.

Dan Gilbert, the founder of Quicken Loans and owner of the NBA's Cleveland Cavaliers is interested in buying the Detroit Tigers according to multiple published reports.

Minor League Baseball players have become so fed up with their low salaries that they considering forming a union to force owners to improve their wages

Major League Baseball team the Miami Marlins are looking to boost their dire attendances – and reach out to the local Hispanic community – by introducing a new supporter section in which fans will be en…

The Miami Marlins are cutting the cost of season tickets by as much as 25 per cent in a bid to improve attendances.

Major League Baseball (MLB) team the Oakland Athletics has introduced a new season ticket scheme whereby fans will be able to buy tickets for a package of games that includes different views for each fixture

North America’s Major League Baseball has extended and expanded its partnership with the Amazon Web Services (AWS) division of internet company Amazon.

Major League Baseball (MLB) has sought to create another first for the sports market by agreeing a partnership to develop the first blockchain game based on a global sports league

Biometric identity platform Clear has partnered with North America’s Major League Baseball and Tickets.com to introduce biometric ticketing at participating ballparks from 2019.

Major League Baseball has agreed a partnership with the National Collegiate Athletic Association through which it will stage a regular-season game in Omaha, Nebraska, for the first time next year.

Major League Baseball (MLB) has today (Tuesday) made its biggest inroad into the European market by sealing a two-year deal to play regular season games at London Stadium in the English capital.

North America’s Major League Baseball has reached an agreement to stage two regular-season games between the Boston Red Sox and New York Yankees at London Stadium in 2019, according to multiple reports.

North America’s Major League Baseball (MLB) has revealed plans to stage its first ever food festival next month as it seeks to showcase the various tasty treats made famous by its teams.