London & Partners
Competitors on iconic Brompton fold-up bicycles will be a highlight of this summer’s RideLondon. Elisha Chauhan looks at the growth of Europe’s largest cycling event, and what the new addition can do to boost both RideLondon and grassroots participation in cycling.
London was ranked fifth in the 2014 Ultimate Sports Cities rankings in the category of Event Strategy. The Greater London Authority (GLA) leads the strategy for sports events in London and oversees the bid process for any major sports event. An organisation called London & Partners assists in winning and promoting major events for London to generate economic benefit.