Liverpool FC

Football
Stadia

Liverpool Football Club has announced that it is planning to begin the next phase of the expansion of its Anfield Stadium later this year, with completion scheduled for the start of the 2021-22 Premier…
Football
Sponsorship & Marketing

Signing Japanese international Takumi Minamino will be a boon for Liverpool's commercial activity in Asia, but the club's strategy to become number one in the region goes beyond a single signing. John Duerden reports.
Football
Sponsorship & Marketing

Premier League club Liverpool has signed Nike as its official kit supplier from the 2020-21 season for a basic fee of £30m (€35.3m/$39.5m) per season, SportBusiness understands.
Football
Sponsorship & Marketing

Premier League club Liverpool has added cyber storage specialists Acronis to its sponsorship portfolio
Football
Media

Liverpool football club launched on Tuesday a ‘paid-for’ membership option on its YouTube channel, becoming the first global sports team to utilise the feature on the social platform.
Football
Stadia

Liverpool has today (Friday) opened a first-stage public consultation exercise to share ideas for the proposed expansion of the Anfield Road Stand, which would increase the capacity of the Premier League…
Football
Sponsorship & Marketing

Premier League club Liverpool looks set to sign a five-year kit supplier contract with sportswear giants Nike after rival brand New Balance was unsuccessful in its final attempt to block the deal
Football
Sponsorship & Marketing

Liverpool FC’s legal dispute with New Balance has provided unprecedented insights into the minutiae of a modern Premier League kit supplier agreement. Ben Cronin looks at some of the details from the case and examines what they say about the club and the brands involved.
Football
Sponsorship & Marketing

Liverpool’s battle with its official kit supplier, New Balance, may not be over after the sportswear brand made a final attempt to block Liverpool from signing rival Nike as its replacement.
Football
Sponsorship & Marketing

Liverpool FC has won its court battle against sportswear brand New Balance, its current Official Kit Supplier.
Football
Sponsorship & Marketing

Premier League club Liverpool FC has cited sportswear brand New Balance's inability to reach the distribution levels of rival Nike in a High Court battle which began on Friday October 18
Football
Sponsorship & Marketing

Nike’s proposed kit deal with Premier League club Liverpool will pay less upfront than the current deal with New Balance, according to a UK press report.
Football
Industry Moves

Liverpool FC and Fenway Sports Management have appointed Kate Pratt as the Premier League club's first head of sales for the Americas
Football
Sponsorship & Marketing

Liverpool’s technical supplier New Balance has taken legal action against the club in a bid to retain the kit rights when the current contract expires in May 2020.
Football
Media

Liverpool FC has extended its partnership with Turner Sports, in which exclusive content from in-house channel LCTV will be distributed in the United States via Turner's sports streaming service B/R Live
Football
Licensing & Merchandising

English Premier League football club Liverpool have opened two new retail outlets in Thailand with CRC Sports, the country's number one sports retailer and brands distribution company.
Football
Stadia

English Premier League football club Liverpool has today (Thursday) confirmed that it has scrapped its existing redevelopment vision for Anfield, adding that “ambitious” new plans are now under “active consi…
Football
Licensing & Merchandising

Liverpool FC has applied to trademark the word ‘Liverpool’ in the context of football products and services.