Liverpool Football Club has announced that it is planning to begin the next phase of the expansion of its Anfield Stadium later this year, with completion scheduled for the start of the 2021-22 Premier…
Premier League club Liverpool has signed Nike as its official kit supplier from the 2020-21 season for a basic fee of £30m (€35.3m/$39.5m) per season, SportBusiness understands.
Premier League club Liverpool has added cyber storage specialists Acronis to its sponsorship portfolio
Liverpool football club launched on Tuesday a ‘paid-for’ membership option on its YouTube channel, becoming the first global sports team to utilise the feature on the social platform.
Premier League club Liverpool looks set to sign a five-year kit supplier contract with sportswear giants Nike after rival brand New Balance was unsuccessful in its final attempt to block the deal
Liverpool’s battle with its official kit supplier, New Balance, may not be over after the sportswear brand made a final attempt to block Liverpool from signing rival Nike as its replacement.
Liverpool FC has won its court battle against sportswear brand New Balance, its current Official Kit Supplier.
Premier League club Liverpool FC has cited sportswear brand New Balance's inability to reach the distribution levels of rival Nike in a High Court battle which began on Friday October 18
Nike’s proposed kit deal with Premier League club Liverpool will pay less upfront than the current deal with New Balance, according to a UK press report.
Signing Japanese international Takumi Minamino will be a boon for Liverpool's commercial activity in Asia, but the club's strategy to become number one in the region goes beyond a single signing. John Duerden reports.
Liverpool FC’s legal dispute with New Balance has provided unprecedented insights into the minutiae of a modern Premier League kit supplier agreement. Ben Cronin looks at some of the details from the case and examines what they say about the club and the brands involved.
Liverpool FC decided to arrange its own tour of the United States this summer, rather than compete in the pre-season International Champions Cup, because the club preferred to be "independent" and have more freedom to arrange opponents, dates and venues.
Liverpool FC's Billy Hogan tells SportBusiness Professional how diversifying revenue streams and engaging with the club's global fanbase helped the club toward posting world-record profits and doubling its commercial revenue.
Liverpool FC and Fenway Sports Management have appointed Kate Pratt as the Premier League club's first head of sales for the Americas
Liverpool’s technical supplier New Balance has taken legal action against the club in a bid to retain the kit rights when the current contract expires in May 2020.
Liverpool FC has extended its partnership with Turner Sports, in which exclusive content from in-house channel LCTV will be distributed in the United States via Turner's sports streaming service B/R Live
English Premier League football club Liverpool have opened two new retail outlets in Thailand with CRC Sports, the country's number one sports retailer and brands distribution company.
English Premier League football club Liverpool has today (Thursday) confirmed that it has scrapped its existing redevelopment vision for Anfield, adding that “ambitious” new plans are now under “active consi…
Liverpool FC has applied to trademark the word ‘Liverpool’ in the context of football products and services.
Liverpool FC has announced that its women's team will join the club's summer tour of the United States to help boost their international profile and prepare for the Women’s Super League season.
English Premier League team Liverpool FC has announced pre-tax profits of £125m (€143m/$162m) for the financial year to May 2018, a record in world football.
Liverpool have vehemently denied that the club is up for sale after it was reported that owner John Henry is entertaining offers for the Premier League outfit.
Liverpool FC’s Anfield Stadium will be allowed to host up to six music concerts per year after Liverpool City Council reviewed amended plans from the club.
Premier League side Liverpool have been dealt a surprise blow in their bid to generate more revenue from Anfield Stadium, after the city’s council rejected one and deferred another of the club’s planning app…
While Liverpool and Manchester City are expected to duke it out for this season’s Premier League title, the contest could so nearly have been a family affair, according to a report from the Daily Mail claiming tha…
English Premier League football club Liverpool has cited an expanded capacity at its Anfield home stadium and an increase in media rights fees as among the main reasons behind a year-on-year rise in revenue and profit for 2017.
English Premier League football club Liverpool has announced losses of £19.8m (€23.1m/$24.4m) for the 12 months to May 31, 2016, despite reporting record levels of revenue in the same period
English Premier League football club Liverpool has announced a shake-up of its senior management that will see chief executive Ian Ayre make an early exit to take up a role at German 2.Bundesliga outfit 1860 Munich.