Legends
A’s hire Legends for ticket sales at new Las Vegas ballpark
Major League Baseball's Oakland Athletics have hired global experiences company Legends to manage premium seating and ticket sales for the franchise's new ballpark in Las Vegas
Legends, Blueprint announce NIL deal for Power Five colleges
Global experiences company Legends has announced a strategic partnership with name, image and likeness (NIL) collective-backer Blueprint Sports (BPSE) to provide Power Five schools with operational capacities,…
Dortmund taps Legends to overhaul e-commerce operations
Borussia Dortmund has announced a new multi-year agreement with global experiences and merchandising platform Legends to upgrade the German club's e-commerce offering.
FC Porto turns to Legends to find stadium naming rights sponsor
Legends, the global premium experiences company, is to lead the search for a first-ever naming rights sponsor of the Estádio do Dragão, the home of Portuguese football giants FC Porto.
Legends ramps up college sports activities
Global premium experiences company Legends is planning to expand its business in the US college sports sector with the launch of Legends College, a new division that will increase the range of services…
Legends acquires ASM Global in major live events space consolidation
Sports and entertainment company Legends has acquired US venue management company ASM Global as it looks to become the dominant player in the live events management and hospitality space
Media rights VP von Doetinchem swaps OneFootball for Legends
Nick von Doetinchem has left his role heading up OneFootball’s media rights acquisitions to become Legends’ managing director of Central Europe.
MLR tasks Legends with driving revenue growth
Major League Rugby (MLR) has hired premium experiences company Legends with a brief to drive commercial revenue and accelerate growth for the North American professional rugby competition
Legends eyes finance package for potential ASM Global acquisition
Sports and entertainment company Legends Hospitality is ‘in talks’ to finance the potential acquisition of US venue and events management company ASM Global in a deal that could create a massive global pla…
DirecTV named presenting partner for Soccer Champions Tour
The Soccer Champions Tour has announced DirecTV as its presenting sponsor for the summer friendly tournament played in the United States
San Diego MLS expansion team makes two executive hires
The Major League Soccer expansion side in San Diego has named Jen Bower and Mark Morris executive vice-president, partnership, premium and ticketing and senior vice-president of global partnerships, respectively
New San Diego MLS club hires Legends to grow commercial offering
San Diego's newly announced Major League Soccer franchise has hired premium experiences company Legends to manage global partnerships, premium seating, and season-ticket sales in a multi-year deal ahead…
Sportfive, Octagon and Legends to commercialise new USL Super League
The United Soccer League has called on the Sportfive and Octagon agencies, as well as premium experiences company Legends, to drive media and sponsorship interest in the USL Super League, the second-tier…
El Clásico the highlight as Soccer Champions Tour returns to US
Backed by Sixth Street, Legends and AEG, Soccer Champions Tour has announced its schedule for the summer series in the United States, which includes an El Clásico matchup between FC Barcelona and Real …
LPGA brings in Legends to drive fan engagement
Premium experiences company Legends has further expanded its golf portfolio by agreeing a wide-ranging deal with the Ladies Professional Golf Association (LPGA)
BNP Paribas Open, Legends enjoy record merchandise sales
In its first year working with premium experiences sports agency Legends, the BNP Paribas Open achieved a record level of retail sales, with revenue up 55 per cent on the 2022 tournament
PGA of America appoints Legends as sponsorship sales agency
The PGA of America has appointed global sports marketing agency Legends to spearhead its go-to-market strategy and sales execution for new sponsorships
IndyCar and IMS renew Legends as official retail partner
IndyCar and Indianapolis Motor Speedway (IMS) have renewed their agreement with Legends as their official retail partner on a multi-year deal