Learfield

College athletics media and technology company Learfield has announced a "comprehensive deleveraging transaction" with its lenders to reduce its outstanding debt by more than $600m (€559m) as the company s…

The University of Alabama's athletics department has extended its multimedia rights deal with Learfield in a 15-year agreement, marking one of the longest deals of its kind in American collegiate athletics

US college sports-focused agency Learfield has sold digital signage and video experience company ANC to sports entertainment agency C10 Media

Company stays aligned with one of the top programs in US college sports

Collaboration aimed at streamlining access to expanded commercial options

New moniker follows on prior agency rebranding

Former NCAA senior executive joins global sports data and technology company

The Learfield IMG College agency has unveiled a comprehensive rebrand, which includes a new logo and the shortening of its name to Learfield