LaLiga

Football
Host Broadcast & Production

Clubs in Spain’s LaLiga have voted in favour of a new parameter to be included in the league’s ‘audience recognition’ criteria that will consider knowledge and awareness of a club among fans. LaL
Football
Media

Pay-television operator SCTV has acquired exclusive rights in Vietnam to Spain’s LaLiga for five seasons, up to and including 2027-28.
Football
Media

LaLiga, organising body of the top two divisions of club football in Spain, has acquired exclusive domestic rights to South American club competition the Copa Libertadores to showcase on its streaming…
Football
Sponsorship & Marketing

Spain’s LaLiga has signed a sponsorship agreement for the Latin American region with the national airline carrier Iberia.
Football
Sponsorship & Marketing

LaLiga’s new title sponsorship agreement with EA Sports will improve its ability to engage new fans and allow it to pivot to a more “qualitative” sponsorship approach, according to Jorge de la Vega, comme…
Football
Finance & Law

LaLiga, organising body of the top two divisions of Spanish club football, has received its third payment, worth €482m ($526m), from private equity firm CVC Capital Partners in line with an agreement s…
Football
Media

LaLiga is set to be shown by streaming services only in Japan from next season, after securing a new rights agreement with U-Next and a renewal with DAZN
Football
Licensing & Merchandising

Global sports merchandising company Fanatics is to launch its first league-wide partnership in European football after today (Monday) agreeing a long-term deal with Spain's LaLiga
Football
Media

LaLiga has agreed a deal with US-based sports technology company Play Anywhere Holdings which promises to provide interactive elements to broadcasters of the top two divisions of Spanish club football…
Football
Marketing

LaLiga today (Monday) unveiled its first brand overhaul in 30 years, as it embarks on a new era under the title sponsorship of video game developer EA Sports
Football
Media

LaLiga, organising body of the top two divisions of Spanish club football, has teamed up with Digital Virgo, a specialist in mobile payment, to roll out a licensing model for its LaLiga Xtra second screen…
Football
Media

LaLiga has announced the renewal of its international media rights deal with Mediapro for another five seasons, while also creating a strategic joint venture with former DAZN chief executive Simon Denyer’s O…
Football
Finance & Law

LaLiga, the organising body of the top two tiers of Spanish football, has announced that club income for the 2021-22 season totalled €4.84bn ($5.3
Football
Events

LaLiga, the top tier of Spanish professional football, has announced that four teams will travel to North America in August to play four matches on its first 'Summer Tour'
Football
Fan Engagement

LaLiga Premium, the online portal of the top two Spanish football leagues, is being made available to mobile phone users in sub-Saharan Africa following a tie-up with mobile marketing company Upstream
Football
Finance & Law

LaLiga, organising body of the top two divisions of Spanish club football, has hailed what seems to be the closure of one avenue of opposition from rebel clubs Real Madrid, FC Barcelona and Athletic Club…
Football
Events

LaLiga, the organising body of the top two tiers of Spanish football, has announced the launch of LaLiga Summer Tour, a new platform that will organise pre-season friendlies for its clubs in overseas markets,…
Football
Governance

LaLiga, the organising body of the top two tiers of Spanish football, has resigned from European Leagues and claimed the organisation is ineffective in tackling governance and commercial issues facing…