LaLiga
Banco Santander retains LaLiga title rights
Banco Santander has renewed its title sponsorship of the top two Spanish leagues for a further two years, with the option to extend for a further year until 2023-24
Amazon Prime Video Channels strikes LaLigaTV carriage deal in UK
Amazon Prime Video, the OTT platform of internet retail giant Amazon, has struck a deal to carry LaLigaTV on its UK arm in an exposure boost to the Spanish league
LaLiga and Mediapro add ‘cutting-edge’ pitchside camera into live broadcast
LaLiga and Mediapro, the Spanish production group and rights agency, have incorporated a new state-of-the-art pitchside camera into the host broadcast of matches from the Spanish top flight
Mediapro requests ‘reduction’ on LaLiga public spaces rights deal
The Mediapro agency has ‘opened talks’ with LaLiga, the governing body of Spain’s top two professional football tiers, over a reduction in its rates for rights to broadcast matches in public spaces.
T
LaLiga announces China Mobile deal, Indian subcontinent rights tender
LaLiga has announced a media rights agreement in China with telco China Mobile, and launched a tender for rights in the Indian subcontinent
LaLiga teams up with Matchball for match item authentication
LaLiga has entered into an agreement with US-based authentication company Matchball Authenticated, in a move intended to give the league’s teams greater opportunities to monetise official memorabilia.
LaLiga secures multi-year partnership with GreenPark Sports
GreenPark Sports, the Los Angeles-based publisher and developer of fan-focused mobile games and social experiences, has announced a global partnership with LaLiga
LaLiga in talks with CVC, Bruin and others over investment in new technology arm
LaLiga is to separate its digital and technology operations into a new company, called LaLiga Tech, and is seeking private equity investment into the venture
LaLiga secures €67m loan to help clubs offset Covid impact
A loan of €67m ($81.2m) is to be split between 11 sides from Spanish football’s top two divisions as part of an initiative by LaLiga to help clubs jointly enter the financing market.
Eleven signs off on LaLiga rights extension in Belgium
Subscription broadcaster Eleven Sports has finalised its extension of rights in Belgium to Spanish football’s LaLiga until the end of the 2025-26 season.
LaLiga to launch subscription mobile app for international fans
LaLiga is launching a subscription mobile app in the Middle East and Africa, with plans to roll it out in other markets, under deals with mobile technology company Mondia and telco Orange
LaLiga agrees broadcaster rebates of around €100m after Covid-19 hit season
LaLiga, the governing body of the top two professional footballing divisions in Spain, has agreed to rebates worth around €100m ($118.4
Telefónica suffers pay-TV subscriber dip, galvanised by sports rights fee reductions
Spanish telco Telefónica has reported a small fall in Spanish pay-television subscribers but has expressed confidence in its future financial stability thanks to reductions in recent premium sports rights …
LaLiga clubs told to exit betting operator sponsorships by end of 2020-21
The Spanish government’s Minister of Consumption, Alberto Garzón, has sent a letter to the presidents of 25 LaLiga football clubs calling for an end to gambling sponsorships after the completion of th…
Setanta seals long-term LaLiga rights deal in the Baltics
Sports broadcaster Setanta has agreed a five-season deal with LaLiga for exclusive rights in the Baltic region to Spanish football’s top two tiers, from 2021-22 to 2025-26.
LaLiga to launch licensed sports bars to support international expansion
Spain’s top-flight football competition, LaLiga, will launch a new chain of licensed sports bars around the world to support its international expansion.
LaLiga is latest rights-holder to turn to Iqoniq in global licensing deal
Spanish football’s LaLiga has today (Wednesday) announced a global licensing agreement with Iqoniq, the fan-engagement app becoming increasingly active in the sports sector.
Malaysia reaps reward for strict anti-piracy measures
A new YouGov survey has found a 64-per-cent decrease in Malaysian consumers accessing pirated websites over the past 12 months