Lagardère Sports

H.I.G. Europe, an arm of the international private equity and asset management firm, has signed a definitive agreement to acquire a majority stake in the Lagardère Sports agency.

Blockchain-based fan engagement platform Socios.com has built on its expansion drive by agreeing a strategic partnership with the Lagardère Sports agency. The agreement between Socios.c

The International Table Tennis Federation has decided against awarding its commercial rights wholesale to an agency in its next cycle, and will instead use a combination of in-house expertise and agency…

The Lagardère Sports agency is to distribute the international broadcast rights to the USL Championship and USL League One, the second- and third-tier US soccer leagues, respectively.

The Football Association of Thailand yesterday re-elected Somyot Poompanmuang as its president and said its global media rights for the 2021-28 period had been awarded, although did not reveal the winners

The Lagardère Sports agency has brokered a deal between France’s Ligue Nationale de Rugby (LNR) and Duracell for the battery manufacturer to sponsor the Supersevens, a new professional rugby sevens ch…

PPA Business School has been announced as an official supplier of the Supersevens, a new professional rugby sevens championship in France, in a deal brokered by the Lagardère Sports agency.

The Lagardère Sports agency has added Im Sung-jae, the rookie of the year on the men’s 2019 PGA Tour, to the roster of professional golfers that it represents.

Lagardère, the France-based media conglomerate, has announced plans to sell 75 per cent of the Lagardère Sports agency to H.I.G. Capital, the Miami-based private equity and asset management firm.

The International Chamber of Commerce (ICC) has rejected Lagardère Sports’ application for interim emergency measures in the agency’s dispute with the Confederation of African Football (CAF) over the …

Karlsruhe SC of German football’s 2. Bundesliga is to appeal against a recent court ruling in favour of sports marketing agency Lagardère Sports Germany in a long-running dispute.

The Lagardère Sports agency has promoted Joel Segal to the position of chief executive of its North American business.

The Confederation of African Football (Caf) has said it will hold talks to determine the dates of the 2021 Africa Cup of Nations (Afcon) in Cameroon, while the governing body has been forced into a new…

Ahmad Ahmad, the president of the Confederation of African Football (Caf), has refused a request from the Lagardère Sports agency to address the recent termination of the two parties’ agreement at the or…

The English Football Association has extended its marketing partnership with Lagardère Sports.

The Lagardère Sports agency, official marketing partner of the Polish Football Association (PZPN), has agreed a deal with Onefootball for the digital platform to offer live streaming of Polish Cup fixtures.

The immediate economic impact of the move by the Confederation of African Football to cancel its global media and sponsorship rights agreement with the Lagardère Sports agency was today outlined by Lagardère, a…

Lagardère, the France-based conglomerate, has said it will contest the Confederation of African Football’s decision to cancel its global media and sponsorship rights agreement with the Lagardère Sports age…

Bernd Schauz, a long-standing executive at the Lagardère Sports agency, has launched his own sports and entertainment executive recruitment agency and consultancy.

Global partnership marketing agency Lagardère Plus has been appointed by vehicle manufacturer Volkswagen to manage its hospitality and ticketing across its sponsorship portfolio in German football.

The Lagardère Sports agency has agreed a two-year extension to its partnership with the French Tennis Federation (FFT) to remain one of the official hospitality agencies of Roland-Garros grand slam tournament …

Dentsu, the Japanese advertising giant heavily involved in sports marketing, has acquired the international rights to the J.League, Japanese football’s top division.

Paraguay-based pay-television broadcaster Tigo Sports has acquired the rights to Costa Rica’s Concacaf Nations League matches. The rights are for broadcast outside of Costa Rica.

French football's Olympique Lyonnais has announced Crédit Agricole Centre-Est, a regional arm of the French financial institution, as an official partner of its women’s team.

Discovery, the media group that owns Eurosport, has strengthened its golf team as it continues to enhance its OTT platform GolfTV, recruiting media rights executive Tim Lunn from Lagardère Sports.

The Regional Court of Karlsruhe is scheduled to deliver its verdict on November 15 on the legal case between sports marketing agency Lagardère Sports Germany and Karlsruhe SC of German football’s 2. B

Pedro Cubillos, a longstanding executive at the Lagardère Sports agency, has taken up the role of chief commercial officer at Tribe Sports Marketing, the newly-created boutique agency with offices in …

Nicolas Gaede and Ulrik Ruhnau, both formerly of Lagardère Sports (and the erstwhile Sportfive business), have launched a new sports consultancy firm, CSIGHT Gmbh.

Lagardère Sports and Entertainment has furthered its presence in the esports market by being appointed as the exclusive agency to market commercial rights to the PlayerUnknown’s Battlegrounds’ (PUBG) 2019…