Lagardère Sports

Latest Features

Adrian Staiti, head of Apac and global sales at Sportfive, explains how the agency will move forward in the region in its post-AFC rights era and under new ownership.

US Editor Eric Fisher explores how major sports and entertainment agencies in America are looking to carve out their own place in the fast-growing realm of legal sports wagering.

The Asian Football Confederation and the Football Marketing Asia agency are to renegotiate the terms of their landmark, $2

Asian qualifiers for the 2022 Fifa World Cup and the 2023 Asian Cup that were due to take place this year have been postponed until 2021 due to the Covid-19 pandemic

Sportfive has strengthened its fan data capabilities by entering into a long-term partnership with Stockholm-based customer data platform provider Data Talks

The creation and sale of extra advertising inventory at behind-closed-doors Premier League matches will need to be managed carefully in order to retain the right “look and feel” as the English top fli…