Lagardère Sports

The Asian Football Confederation and the Football Marketing Asia agency are to renegotiate the terms of their landmark, $2

Asian qualifiers for the 2022 Fifa World Cup and the 2023 Asian Cup that were due to take place this year have been postponed until 2021 due to the Covid-19 pandemic

Sportfive has strengthened its fan data capabilities by entering into a long-term partnership with Stockholm-based customer data platform provider Data Talks

Adrian Staiti, head of Apac and global sales at Sportfive, explains how the agency will move forward in the region in its post-AFC rights era and under new ownership.

The creation and sale of extra advertising inventory at behind-closed-doors Premier League matches will need to be managed carefully in order to retain the right “look and feel” as the English top fli…

The Lagardère Sports and Entertainment agency has brought back the Sportfive name in a rebranding exercise following its takeover by H.I.G.

The Lagardère Sports and Entertainment agency has released details of its new organisational structure following its takeover by H.I.G.

The Lagardère Sports agency has been appointed to distribute media rights programming on behalf of the World DanceSport Federation (WDSF) in the Asia-Pacific region.

Vietnamese battery manufacturer Pinaco has extended its partnership with the Asean Football Federation Suzuki Cup to cover this year's tournament

Vietnam-based sports marketing agency Next Media has acquired the media rights for this year's Asean Football Federation Suzuki Cup in Vietnam, Laos, Cambodia and Myanmar

Lagardère, the France-based conglomerate, has fully finalised the sale of its sports division to H.I.G. Europe, an arm of the international private equity and asset management firm.

French media group Vivendi has acquired a 10.6-per-cent stake in Lagardère, the France-based conglomerate that recently sold its sports division to H.I.G.

French optical products and hearing aids manufacturer Afflelou Group has become a sponsor of esports’ Spring 2020 European Masters in a deal brokered by the French arm of the Lagardère Sports agency.

The Lagardère Sports agency has teamed up with German agency arena11, which represents Sadio Mané, for the worldwide distribution of a documentary on the Liverpool and Senegal footballer.

Japanese car and motorcycle manufacturer Suzuki Motor Corporation has extended its title sponsorship of the biennial Asean Football Federation (AFF) Football Championship

Automotive inspection companies Auto Sécurité and Sécuritest have agreed a new sponsorship deal with the Ligue Nationale de Handball, governing body of French club handball.

English Premier League football club West Ham United has added to its portfolio of official partners by agreeing a two-year deal with Chinese tyre manufacturer RoadX Tyres